Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Advertising and promotions
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- A booming market despite the recession
- Beyond recession, skincare faces threats from spa treatments and other anti-aging products
- Facial anti-aging far outsells body anti-aging
- Drug stores best positioned to serve anti-aging consumers
- Growing female Boomer population, men and Hispanics drive sales
- Boomer women
- Men
- Hispanics
- FDM market led by P&G, L’Oréal USA, and J&J
- Product usage
- Impact of the recession
- Frequency of use
- Attitudes towards anti-aging products
- The impact of race/Hispanic origin
Insights and Opportunities
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- Big in Japan—why not here?
- Consumer confusion—what’s in a label?
- Too many choices
Inspire Insights
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- Blinding them with science
- Augmented reality mirror
- What is it?
Market Size and Forecast
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- Key points
- Anti-aging defies the recession, despite some trading down
- Boomer women looking for eternal youth
- Anti-aging skincare market size and forecast
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- Figure 1: Total U.S. sales and forecast of anti-aging skincare products, at current prices, 2004-14
- Figure 2: Total U.S. sales and forecast of anti-aging skincare products, at inflation-adjusted prices, 2004-14
- Walmart sales
Competitive Context
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- The ongoing recession spurs less use
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- Figure 3: Impact of the recession on anti-aging skincare product purchases, by gender, November 2009
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- Figure 4: Reasons for not trading down to a less expensive anti-aging skincare product, by gender, November 2009
- Spa treatments and medical procedures compete for anti-aging customers
- Skincare not the only anti-aging products
Segment Performance
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- Key points
- Focus remains on the face
- Companies cater to facial skincare users most
- Sales of anti-aging skincare products by segment
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- Figure 5: Sales of anti-aging skincare products at current prices, by segment, 2004-14
- Figure 6: Percentage of anti-aging skincare products, by segment, 2007-09
Segment Performance—Facial Anti-aging
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- Key points
- Facial anti-aging benefits from high demand, despite recession
- Sales and forecast of facial anti-aging products
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- Figure 7: U.S. retail sales of facial anti-aging products, at current prices 2004-14
Segment Performance—Body anti-aging
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- Key point
- Body anti-aging grows overall, but cannot compete with facial products
- Sales and forecast of body anti-aging products
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- Figure 8: U.S. retail sales of body anti-aging products, at current prices 2004-14
Retail Channels
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- Key points
- Drug stores uniquely positioned with quality, value and expertise
- Channel sales of anti-aging skincare products
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- Figure 9: U.S. sales of anti-aging products, by channel, at current prices, 2008 and 2009
Retail Channels—Drug Stores
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- Key points
- Drug store channel represents natural venue for skincare
- Drug store sales of anti-aging skincare products
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- Figure 10: U.S. sales of anti-aging skincare products at drug stores, 2004-09
Retail Channels—Other Stores
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- Key points
- Mass and supermarkets try to compete with drug store channel
- Department and specialty stores compete on prestige level
- Other store sales of anti-aging skincare products
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- Figure 11: U.S. sales of anti-aging skincare products at other stores, at current prices, 2004-09
Market Drivers
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- Key points
- Aging American women
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- Figure 12: U.S. female population, by age, 2005-15
- Men show interest in anti-aging skincare products
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- Figure 13: U.S. male population, by age, 2005-15
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- Figure 14: Properties of facial skincare products purchased to combat the signs of aging, among men, December 2008 and November 2009
- Hispanics increase usage as their numbers grow
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- Figure 15: U.S. population, by race and Hispanic origin, 2005-15
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- Figure 16: Use of different types of products to prevent the signs of aging, by race/Hispanic origin, December 2008 and November 2009
Leading Companies
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- Key points
- Three companies top FDMx market, all emphasizing professional results
- Leading companies
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- Figure 17: Leading FDMx manufacturers of anti-aging skincare products, 2008 and 2009
Brand Share—Facial Anti-aging
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- Key points
- Olay’s gains depend largely on Pro-X line
- L’Oréal gains with its own “professional” brand—Dermo Expertise
- J&J gains with Neutrogena’s advanced Ageless Intensives
- Private label makes inroads into the facial segment
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- Figure 18: Leading FDMx manufacturers of facial anti-aging skincare products, 2008 and 2009
Brand Share—Body Anti-aging
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- Key point
- New entries by major players
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- Figure 19: Leading FDMx manufacturers of body anti-aging skincare products, 2008 and 2009
Brand Qualities
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- Advanced technology is the new front in the battle for anti-aging users
- Leading companies vie for Baby Boomer attention
Innovation and Innovators
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- Dermatologist-tested/recommended
- The demand for exotic ingredients
- Natural ingredients maintain popularity
- Multi-beneficial products
Advertising and Promotion
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- Overview
- Procter & Gamble
- Web marketing
- L’Oréal USA
- Web marketing
- Johnson & Johnson
- Web marketing
- TV ads
- Procter & Gamble
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- Figure 20: Procter & Gamble/Olay Pro-X television ad, 2009
- Figure 21: Procter & Gamble/Olay Pro-X television ad, 2009
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- Figure 22: Procter & Gamble/Olay Total Effects television ad, 2009
- L’Oréal USA
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- Figure 23: L’Oréal/Dermo-Expertise Collagen Filler television ad, 2009
- Figure 24: L’Oréal/Revitalift Deep Set Wrinkle Repair television ad, 2009
- Johnson & Johnson
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- Figure 25: Johnson & Johnson/Roc Retinol Correxion Deep Wrinkle Night Cream television ad, 2009
Usage
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- Key points
- Usage of general (not anti-aging) moisturizers/creams/lotions and facial cleansing & medicated products
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- Figure 26: Usage of moisturizers/creams/lotions, by gender and age, April 2008-June 2009
- Usage of different types of general moisturizers
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- Figure 27: Types of moisturizers/creams/lotions used, by gender and age, April 2008-June 2009
- Anti-aging specific product use
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- Figure 28: Use of different types of products to combat the signs of aging, by gender and age, November 2009
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- Figure 29: Use of different types of products to combat the signs of aging, by household income, November 2009
- Properties of facial skincare products
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- Figure 30: Properties of facial skincare products purchased to combat the signs of aging, by gender and age, November 2009
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- Figure 31: Properties of facial skincare products purchased to combat the signs of aging, by household income, November 2009
- Other methods used to combat aging
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- Figure 32: Other methods used to combat the signs of aging, by gender and age, November 2009
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- Figure 33: Properties of facial skincare products used to prevent or reverse the signs of aging, by household income, November 2009
Impact of the Recession
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- Key points
- Many turn to less expensive products to manage their budgets…
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- Figure 34: Impact of the recession on anti-aging skincare product purchases, by gender and age, November 2009
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- Figure 35: Impact of the recession on anti-aging skincare product purchases, by household income, November 2009
- … but more are sticking to favorite brands or making them go farther
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- Figure 36: Reasons for not trading down to a less expensive anti-aging skincare product, by gender and age, November 2009
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- Figure 37: Impact of the recession on anti-aging skincare product purchases, by household income, November 2009
Frequency of Use
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- Key points
- Most use facial anti-aging creams/lotions and eye creams/gels every day…
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- Figure 38: Frequency of use of anti-aging creams/lotions for the face and eye creams or gels, by gender and age, November 2009
- … as they do for body anti-aging creams/lotions and wrinkle-reducing/minimizing products
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- Figure 39: Frequency of use of anti-aging creams/lotions for the body and wrinkle-reducing/minimizing products, by gender and age, November 2009
Attitudes Towards Anti-aging Products
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- Key points
- A majority use facial anti-aging products whether or not they are sure how well they work
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- Figure 40: Attitudes towards facial anti-aging skincare product purchases, by gender and age, November 2009
- Users are similarly engaged with body anti-aging
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- Figure 41: Attitudes towards body anti-aging skincare product purchases, by gender and age, November 2009
- Top anti-aging concerns
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- Figure 42: Top anti-aging concerns, by gender and age, November 2009
- Top anti-aging concerns about areas of the body
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- Figure 43: Top anti-aging concerns, by gender and age, November 2009
Impact of Race/Hispanic Origin
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- Key points
- Ethnic usage of anti-aging products
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- Figure 44: Usage of moisturizers/creams/lotions, by race/Hispanic origin, April 2008-June 2009
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- Figure 45: Types of moisturizers/creams/lotions used, by race/Hispanic origin, April 2008-June 2009
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- Figure 46: Use of different types of products to combat the signs of aging, by race/Hispanic origin, November 2009
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- Figure 47: Properties of facial skincare products used to combat the signs of aging, by race/Hispanic origin, November 2009
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- Figure 48: Other methods used to combat the signs of aging, by race/Hispanic origin, November 2009
- Impact of the recession among ethnicities
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- Figure 49: Impact of the recession on anti-aging skincare product purchases, by race/Hispanic origin, November 2009
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- Figure 50: Reasons for not trading down to a less expensive anti-aging skincare product, by race/Hispanic origin, November 2009
- Frequency of use among ethnicities
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- Figure 51: Frequency of use of anti-aging creams/lotions for the face and eye creams or gels, by race/Hispanic origin, November 2009
- Ethnic attitudes towards anti-aging
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- Figure 52: Top anti-aging concerns, by race/Hispanic origin, November 2009
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- Figure 53: Top anti-aging concerns, by race/Hispanic origin, November 2009
Cluster Analysis
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- What, me worry?
- Who they are
- Opportunity
- Vaguely aware
- Who they are
- Opportunity
- Age obsessed
- Who they are
- Opportunity
- Cluster characteristics
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- Figure 54: Anti-aging skincare clusters, November 2009
- Figure 55: Top anti-aging concerns, by anti-aging skincare clusters, November 2009
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- Figure 56: Top anti-aging body area concerns, by anti-aging skincare clusters, November 2009
- Figure 57: Properties of facial skincare products used to combat the signs of aging, by anti-aging skincare clusters, November 2009
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- Figure 58: Facial skincare products and other methods used to prevent the signs of aging, by anti-aging skincare clusters, November 2009
- Figure 59: Facial skincare products and other methods used to reverse the signs of aging, by anti-aging skincare clusters, November 2009
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- Figure 60: Incidence of trading down to manage household budget, by anti-aging skincare clusters, November 2009
- Cluster demographics
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- Figure 61: Anti-aging skincare clusters, by gender, November 2009
- Figure 62: Anti-aging skincare clusters, by age, November 2009
- Figure 63: Anti-aging skincare clusters, by household income, November 2009
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- Figure 64: Anti-aging skincare clusters, by race, November 2009
- Figure 65: Anti-aging skincare clusters, by Hispanic origin, November 2009
- Cluster methodology
Custom Consumer Groups
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- Key points
- Moms represent a key opportunity
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- Figure 66: Top anti-aging concerns among moms and women without children, November 2009
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- Figure 67: Top anti-aging concerns among moms and women without children, November 2009
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- Figure 68: Properties of facial skincare products used to combat the signs of aging among moms and women without children, November 2009
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- Figure 69: Use of different types of products to combat the signs of aging among moms and women without children, November 2009
Appendix: Other Useful Consumer Tables
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- Frequency of use
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- Figure 70: Frequency of use of eye creams or gels, by household income, November 2009
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- Figure 71: Frequency of use of anti-aging creams/lotions for the body and wrinkle-reducing/minimizing products, by household income, November 2009
- Attitudes towards anti-aging skincare
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- Figure 72: Top anti-aging concerns, by household income, November 2009
Appendix: Trade Associations
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