This report looks in detail at the retail savings market, analysing the key factors that influence the market, both at a macro level as well as the more inward-looking dynamics of how the markets have been operating during the credit crunch. Competing products like cash ISAs and equity-based investment are presented, before summarising the strengths and weaknesses in the savings market at present.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
SWOT Analysis
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Product Ownership
The Consumer – Value of Savings and Investments
The Consumer – Choice of Savings Provider
The Consumer – Attitudes towards Saving Money
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Product Ownership
Appendix – The Consumer – Value of Savings and Investments
Appendix – The Consumer – Choice of Savings Provider
Appendix – The Consumer – Attitudes towards Saving Money
Appendix –The Consumer – Target Groups
16th March 2011
“Short-term savings top the list of financial priorities for 2011. With the ISA season looming, providers should embrace these objectives within their marketing if savers are to be tempted to make the most of their cash ISA allowance.” 
29th April 2010
Mintel’s Deposit and Savings Accounts report shows that convenience and accessibility also has a role to play in the savings market
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In November 2009, FSA regulation was extended to cover banking conduct, and as a result, providers must now give customers at least two months’ notice of any adverse interest rate changes on their accounts. Mintel's focus groups show growing resentment at low interest rates - this measure could increase switching activity.
