“The prolonged period of low rates of return on savings products has been detrimental to savers. Consumers are now showing a tendency to grow their in-credit current account balances, which often offer more attractive rates and benefits, instead of moving money to their savings accounts.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Regulation in the Savings Market
Market Drivers
Competitor Products
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Value of Savings and Investments
Ownership of Savings Products
Future Savings Expectations
Influential Factors for Savings Product Uptake
Saving Habits Using Current Accounts
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Competitor Products
Appendix – Market Size and Forecast
Appendix – Channels to Market
Appendix – Value of Savings and Investments
Appendix – Ownership of Savings Products
Appendix – Future Savings Expectations
Appendix – Influential Factors for Savings Product Uptake
Appendix – Saving Habits Using Current Accounts
27th March 2015
“The younger generation already exhibits a strong desire to save money. Nationwide aims to help promote financial education among children through its interactive competition, The Big Money Movie Pitch, while building on its already ‘trusting’ brand image.” 
19th January 2015
“As the UK savings market is becoming increasingly digitalised and consumers consider specialisation a strength, Charter Savings Bank – a telephone and internet-based bank with a focus purely on savings products – should carve out a valuable niche for itself, despite the strength of the high street giants.”
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Are consumers still driven entirely by interest rates?
