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In 2009, sales of childrenswear made a modest bounceback to £5 billion after falling in 2007 and 2008. The falls in recent years can be attributed to low-cost imports, the growth of low-price supermarkets and discounters, combined with the effects of the recent recession.
The concept of value is well engrained in the childrenswear market. Twenty-five million people buy childrenswear from the supermarket – making them the leading outlet type for ...
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Market in Brief
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Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Market Size and Forecast
Retail Competitor Analysis/Market Share
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Outlets Where Childrenswear is Bought
Attitudes Towards Buying Childrenswear and Schoolwear
Impact of Recession on Childrenswear Shopping
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Appendix – Internal Market Drivers
Appendix – Broader Market Drivers
Appendix – The Consumer – Outlets Where Childrenswear is Bought
Appendix – The Consumer – Attitudes towards Buying Childrenswear and Schoolwear
Appendix – The Consumer – Impact of Recession on Childrenswear Shopping
Appendix – Target Groups