“While fashion is not the main priority for parents, almost half of girls aged 7-14 worry about whether their clothes look fashionable. Given that young girls prefer to shop with their parents, as they get older they are likely to exert an influence over where they shop and what clothes they buy, providing opportunities for more fashion-led retailers that also focus on value.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses in the Market
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Where Adults Buy Childrenswear
The Consumer – Who Has Childrenswear Been Purchased For?
The Consumer – Most Important Factors When Buying Babywear and Childrenswear
The Consumer – Attitudes towards Shopping for Babywear and Childrenswear
The Consumer – Attitudes towards Buying Schoolwear
The Consumer – Children’s Concerns When Choosing What to Wear
The Consumer – Who Children Prefer to Shop for Clothes with In-store and Online
The Consumer – Children’s Attitudes towards Shopping for Clothes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Space Allocation Summary
Retail Product Mix
Companies and Products
Brand Communication and Promotion
27th January 2015
“Retailers need to start creating children’s clothes that are less gender specific and given that almost two fifths of parents agree that childrenswear should be more unisex, M&S’s boys-only dinosaur-themed range has been heavily criticised.”
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How has the childrenswear market performed over the last year?
