Table of Contents
Issues in the Market
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- Key issues
- Definitions
- Abbreviations
Insights and Opportunities
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- Appealing to young adults and groups
- Eco-warriors
- Retro chic
Market in Brief
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- Holiday centre popularity rises
- Traditional customers
- Getting in on the act
- Holiday centre movers and shakers
- Environmentally friendly holidays
- Holidaying abroad has its dangers
Fast Forward Trends
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- Trend 1: The Real Thing
- What’s it about?
- What’s it mean?
- What’s next?
- Trend 2: Life Coaching
- What’s it about?
- What’s it mean?
- What’s next?
Internal Market Environment
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- Key points
- Slow growth in domestic holidays
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- Figure 1: Domestic vs overseas holidays, 2003-13
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- Figure 2: Percentage of adults booking UK and overseas holidays, 2003-07
- Holiday spend remains strong
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- Figure 3: Domestic and overseas holidays expenditure, 2003-13
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- Figure 4: Short versus long holidays, 2003-07
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- Figure 5: Month when last UK holiday began, 2003-07
- Travel woes
- Travel companies going bust
- Travel safety
- Responsible tourism
- Domestic tourism’s saints and sinners
- Our leaders choose ‘stay-cation’
- TV and film tourism
- Promoting the seaside
- VisitBritain funding cuts
- Festival frenzy
- UK holidays need weather proofing
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- Figure 6: Mean annual temperatures and rainfall, 1960-2007
- Is the last minute too late?
- Learn something new
Broader Market Environment
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- Key points
- Economy heading into recession?
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- Figure 7: Trends in personal disposable income and consumer expenditure, 2003-13
- Wealthier Britons
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- Figure 8: Forecast adult population trends, by socio-economic group, 2003-13
- Retirement age booming
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- Figure 9: Forecast adult population trends, by lifestage, 2003-13
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- Figure 10: Trends in the age structure of the UK population, by gender, 2003-13
- Figure 11: UK household sizes, 2003-13
- Internet penetration
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- Figure 12: British Internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2003-08
- Consumers prioritise holidays
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- Figure 13: UK spending priorities for year ahead, January 2005-08
- Exchange rates favour holidays in the UK
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- Figure 14: Sterling exchange rates at the beginning of each year, 2005-08
Competitive Context
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- Key points
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- Figure 15: Outbound holiday visits, by region and key countries visited, 2003-07
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- Figure 16: Number of domestic holidays, 2003-13
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- Figure 17: Type of accommodation used for last domestic holiday, 2003-07
Strengths and Weaknesses in the Market
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- Strengths
- Convenience
- Family focus
- Investment
- Affordable
- Green
- Weaknesses
- Wet summers
- Image
- Demographics
- Economic slowdown
- Cheap options abroad
Who’s Innovating?
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- Key points
- Booked up
- Virtual Redcoat
- Keeping the customer satisfied
- Wii lounge at Center Parcs
- Jolly Green Giant
- Infrared Spa therapy
Market Size and Forecast
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- Key points
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- Figure 18: Volume and value of the UK holiday centres market, 2003-13
- Forecast
- Factors used in the forecast
Segment Performance
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- Key points
- Less is more
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- Figure 19: Length of stay at holiday centres, 2003-08
- No time like the present
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- Figure 20: Month holiday began, 2003-08
- Drive time
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- Figure 21: Main method of travel to holiday 2003-08
- Opting out of caravanning
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- Figure 22: Type of holiday accomodation, 2003-08
Market Share
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- Key points
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- Figure 23: Leading owners of holiday centres in the UK, 2008
- Sector activity
Companies and Products
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- Key points
- Bourne Leisure Ltd
- Butlins
- Haven Holidays
- Warner Leisure Hotels
- Center Parcs
- Park Holidays UK Limited
- Park Resorts Ltd
- South Lakeland Parks Limited
Brand Elements
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- Brand map
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- Figure 24: Attitudes and usage of holiday centre brands, August 2008
- Center Parcs
- What the consumer thinks
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- Figure 25: Attitudes towards the Center Parcs brand, August 2008
- Pontin’s
- What the consumer thinks
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- Figure 26: Attitudes towards the Pontin’s brand, August 2008
- Butlins
- What the consumer thinks
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- Figure 27: Attitudes towards the Butlins brand, August 2008
- Brand qualities of holiday centre brands
- Haven seen as friendliest after Butlins
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- Figure 28: Personalities of various holiday centre brands, August 2008
- Experience of holiday centre brands
- Haven most used in last year
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- Figure 29: Consumer usage of various holiday centre brands, August 2008
- Brand intentions for holiday centre brands
- Opportunities exist for Warner Leisure Hotels
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- Figure 30: Consideration of various holiday centre brands, August 2008
- Brand momentum for holiday centre brands
- Hoseasons, Haven and Pontin’s lack momentum
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- Figure 31: Momentum of various holiday centre brands, August 2008
- Brand satisfaction for holiday centre brands
- Customers mostly happy with five of six brands
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- Figure 32: Satisfaction with various holiday centre brands, August 2008
- Brand commitment to holiday centre brands
- Haven and Hoseasons liked but not exclusively
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- Figure 33: Commitment to various holiday centre brands, August 2008
- Round up
Distribution
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- Key points
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- Figure 34: Sources of information used for holiday 2003-08
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- Figure 35: Holiday booking method, 2004-08
Holiday Centre Visitors
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- Key points
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- Figure 36: Holiday centres visited in past two years, August 2008
Type of Holiday Centre Stay
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- Key points
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- Figure 37: Type of holiday centre stays in past 2 years, August 2008
Consumer Attitudes Towards Holiday Centres
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- Key points
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- Figure 38: Attitudes to holiday centres, August 2008
Holiday Centre Targeting Opportunities
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- Key points
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- Figure 39: Attitudinal groups based on statements on holiday centres, August 2008
- Old Faithfuls (25% of adults 15+, equivalent to around 12.7 million UK adults)
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- Figure 40: Attitudinal index showing excellent value for money, August 2008
- Action Junkies (11% of adults 15+, equivalent to around 5.6 million UK adults)
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- Figure 41: Attitudinal index showing a place to learn a new sport, August 2008
- Fly Aways (13% of adults 15+, equivalent to around 6.6 million UK adults)
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- Figure 42: Attitudinal index showing aren’t as appealing as a resort abroad, August 2008
- Hard Sell (51% of adults 15+, equivalent to around 25.8 million UK adults)
Appendix – Holiday Centres Visitors
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- Figure 43: Holiday centres visitors in past two years by demographics, August 2008
- Figure 44: Brand of holiday centre visited in past two years by demographics, August 2008
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Appendix – Type of Holiday Centre Stay
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- Figure 45: Type of holiday centre stays in past two years, August 2008
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Appendix – Consumer Attitudes Towards Holiday Centres
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- Figure 46: Most popular attitudes to holiday centres by demographics, August 2008
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- Figure 47: Other attitudes to holiday centres by demographics, August 2008
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- Figure 48: Least popular attitudes to holiday centres by demographics, August 2008
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Appendix – Holiday Centre Targeting Opportunities
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- Figure 49: Attitudes to holiday centres, crossed with centres visited in the last 24 months, August 2008
- Figure 50: Attitudes to holiday centres, August 2008
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- Figure 51: Holiday centre targeting opportunities by detailed demographics, August 2008
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