Holiday centres are collectively investing millions of pounds upgrading accommodation, facilities and restaurants and are reaping the rewards. Butlins reported a boom in bookings over the August holiday peak season, expecting some 150,000 guests across its seaside resorts. The rising cost of family holidays in Eurozone countries coupled with the convenience of shorter travelling time (with airport use being avoided) has boosted this market resurgence.
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Overview
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Appendix – Holiday Centres Visitors
Appendix – Type of Holiday Centre Stay
Appendix – Consumer Attitudes Towards Holiday Centres
Appendix – Holiday Centre Targeting Opportunities
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Holiday Centre Visitors
Type of Holiday Centre Stay
Consumer Attitudes Towards Holiday Centres
Holiday Centre Targeting Opportunities
22nd October 2008
Holiday Centres face a future where elements of their key consumer base are forecast to shrink.
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What do the holiday centres perceive to be their markets, now and in the future?
