CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
This report expands on the analysis presented in Mintel's Credit Cards - U.S., October 2005 and Credit Cards Rewards Programs - U.S., August 2007 reports, specifically focusing on the market landscape for Premium Credit Cards. The economic climate of 2008 has left an indelible mark on the consumer lending industry, creating both opportunities and challenges for the issuers of Premium Credit Cards. The impact of the credit crunch, the ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cluster Analysis
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Companies and Brands
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Other
The Consumer—Attitudes about Cards
The Consumer—Benefits Awareness and Usage
Card Loyalty and Ownership
The Consumer—Attitudes and Behaviors of Premium Card Holders
Attitudes towards Fees and Services and use of Benefits
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