Consumers and Credit Cards - US - July 2016
Consumers and Credit Cards - US - July 2016

Consumers can be influenced by strategic marketing messages during the credit card application process as they compare how various rewards and incentive programs meet their individual needs. Demographics play a role in which card types are most likely to meet their criteria and how marketers might alleviate any concerns about taking on new debt.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Market Perspective
Market Factors
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Credit Card Ownership
Reasons for Not Having Credit Card
Method of Credit Card Application
Attitudes Regarding Application Process
Attitudes Regarding Offers and Incentives
Attitudes Regarding Card Usage
Attitudes Regarding Card Safety and Financial Sense

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations