Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Consumer data for this report
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Hotels enjoy strong recovery from 2001-02 trough
- GDP, rising number of domestic travelers, returning foreign travelers driving the market
- Growth in revenue comes mainly from room rentals and gaming
- Hotel chains in growth mode; expanding with new brands for niche groups
- Ads—plentiful and functional
- Reservations moving quickly to the Web, but agents maintain share
- Proportion using U.S. hotels rises to 70%
- Youth and minorities demand creation of new offerings
Market Drivers and Future Trends
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- GDP to feed demand
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- Figure 1: U.S. GDP, 2000-06
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- Figure 2: U.S. GDP forecast, 2007-10
- Travel costs and patterns
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- Figure 3: Travel price index* and consumer price index*, 2002-07
- More travelers in the U.S.
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- Figure 4: U.S. resident travel volume, 1997-2007
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- Figure 5: International and overseas* visitors to U.S., 2000-11
- Distribution of income
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- Figure 6: Per capita disposable personal income, at current and chained 2000 dollars, 2000-07
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- Figure 7: Distribution of U.S. households, by income, 1999 and 2004
- Population shifts
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- Figure 8: U.S. population projections and number of hotel users, by age, 2001 and 2006
- Passport changes
Market Size and Trends
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- Market size
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- Figure 9: Total U.S. retail sales of hotels, at current and constant prices, 2002-07
- Market trends
- Proliferation of new brands
- Investment in creature comforts
- Green
- Luxury
Market Segmentation
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- Overview
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- Figure 10: Hotel revenue, by revenue type, 2005 and 2007
- Room rental
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- Figure 11: Revenue from room rentals, at current and constant prices, 2002-07
- Gaming receipts
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- Figure 12: Revenue from gaming, at current and constant prices, 2002-07
- Food and beverage
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- Figure 13: Revenue from food and beverages, at current and constant prices, 2002-07
Supply Structure
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- Key points
- Companies and brands
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- Figure 14: World ranking—10 ten largest hotel groups, by number of hotels, 2006 and 2007
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- Figure 15: World ranking—10 ten largest hotel groups, by number of rooms, 2006 and 2007
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- Figure 16: U.S. brand share, by number of rooms for top 50 hotels, 2004 and 2006
Advertising and Promotion
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- Key points
- Introduction
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- Figure 17: Television Spot, “Business & Pleasure,” December 2006
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- Figure 18: Television Spot, “Quack,” November 2006
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- Figure 19: Television Spot, “Family On Road Trip,” July 2007
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- Figure 20: Television Spot, “Sounds of Wind Chimes and Waves,” February 2006
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- Figure 21: Television Spot, “Domino Effect,” June 2007
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- Figure 22: Television Spot, “Different Styles of Hotels,” March 2007
- Companies and brands
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- Figure 23: Media expenditures for leading hotel brands, 2005 and 2006
- Advertising profiles
- Wyndham Hotel Group
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- Figure 24: Television Spot, “People Talk About Days Inn,” March 2007
- Hilton Hotels
- Hilton
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- Figure 25: Television Spot, “Be Hospitable,” April 2007
- Embassy Suites
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- Figure 26: Television Spot, “Everyone Likes Stanley,” March 2007
- Hampton
- Marriott
- Courtyard by Marriott
- Residence Inn by Marriott
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- Figure 27: Television Spot, “Trapeze,” July 2007
- Marriott
- Choice Hotels
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- Figure 28: Television Spot, “Couple Singing About Choice Hotels,” May 2007
- Figure 29: Television Spot, “People on Business Trips,” January 2007
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- Figure 30: Television Spot, “People Singing About Holidays,” January 2007
- InterContinental Hotel Group
- InterContinental Hotels
- Holiday Inn
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- Figure 31: Television Spot, “Man With Tan Lines,” February 2007
- Crowne Plaza
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- Figure 32: Television Spot, “David Feherty #6,” April 2007
- Best Western
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- Figure 33: Television Spot, “Best Western Employees/Gold Crown Club,” February 2007
Retail Distribution
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- Key points
- Overview
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- Figure 34: Reservation sources for major hotel brands, by channel, 2004-06
- Internet
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- Figure 35: Internet reservation sources for major hotel brands, by type of website, 2005 and 2006
The Consumer—Hotel Stays and Preferred Brands
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- Summary
- Lodging market recovered after 9/11; $100K+ household numbers growing
- Mid-priced brands most popular for leisure travel; upscale for business
- Paid accommodations are most popular lodging choice
- Trended hotel stays
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- Figure 36: Incidence of hotel stays, by age, 2001-06
- Trended hotel stays for Hispanics
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- Figure 37: Incidence of hotel stays for Hispanics, 2001-06
- Profile of hotel visitors
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- Figure 38: Profile of hotel visitors, by gender, age, household income, marital status and selected cohorts, January-September 2006
- Enrollment in frequent guest programs
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- Figure 39: Enrollment in frequent guest programs, by gender, age, household income, race/ethnicity and selected cohorts, January-September 2006
- Hotel brand preferences
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- Figure 40: Hotel brand preferences for any domestic travel, January-September 2006
- Domestic leisure travel
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- Figure 41: Hotel brand preferences for domestic leisure travel, January-September 2006
- Domestic business travel
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- Figure 42: Hotel brand preferences for domestic business travel, January-September 2006
- Number of nights spent in hotels
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- Figure 43: Profile of hotel visitors, by gender, age, household income, marital status and race/ethnicity, January-September 2006
- Accommodation choices
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- Figure 44: Accommodations on last domestic trip, January-September 2006
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- Figure 45: Accommodations on last foreign trip, January-September 2006
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- Figure 46: Accommodations on last foreign leisure trip, by gender, age, household income, presence of children and race/ethnicity, January-September 2006
The Consumer—What They Want in a Hotel & Room
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- Summary
- Location and price most influence hotel selection
- Old and young differ significantly in what they want from a hotel
- Online booking options prevail
- Hotels need numerous amenities to meet lodgers’ needs
- Big chains predominate
- Factors influencing hotel choice
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- Figure 47: Factors influencing hotel choice, by gender, July 2007
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- Figure 48: Attributes influencing hotel choice, by age, July 2007
- Booking considerations
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- Figure 49: Factors considered when booking a hotel room, by gender, July 2007
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- Figure 50: Factors considered when booking a hotel room, by age, July 2007
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- Figure 51: Factors considered when booking a hotel room, by race/ethnicity, July 2007
- Hotel selection and booking sources
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- Figure 52: Hotel selection and booking sources, by age, July 2007
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- Figure 53: Hotel selection and booking sources, by race/ethnicity, July 2007
- Hotel amenities
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- Figure 54: Importance of hotel amenities, by gender, July 2007
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- Figure 55: Importance of hotel amenities, by age, July 2007
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- Figure 56: Importance of hotel amenities, by race/ethnicity, July 2007
- Hotel location preferences
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- Figure 57: Hotel location preferences, by gender, July 2007
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- Figure 58: Hotel location preferences, by age, July 2007
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- Figure 59: Hotel location preferences, by race/ethnicity, July 2007
- Hotel preferences by property type
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- Figure 60: Hotel preferences, by property type, by age, July 2007
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- Figure 61: Hotel preferences, by property type, by income, July 2007
Market Forecast
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- Hotels
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- Figure 62: Forecast of total U.S. sales at hotels, at current and constant prices, 2007-12
- Hotel room rentals
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- Figure 63: Forecast of U.S. sales of hotel room rentals, at current and constant prices, 2007-12
- Hotel gaming
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- Figure 64: Forecast of U.S. sales of hotel gaming, at current and constant prices, 2007-12
- Hotel food and beverages
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- Figure 65: Forecast of U.S. sales of hotel food and beverages, at current and constant prices, 2007-12
- Forecast factors
Appendix: Trade Associations
Appendix: Simmons Cohorts
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- Figure 66: Married couples cohorts
- Figure 67: Single women cohorts
- Figure 68: Single men cohorts
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