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Hotels and Accommodations - US - September 2007

SCOPE AND THEMES
What you need to know
Definition
Consumer data for this report
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Hotels enjoy strong recovery from 2001-02 trough
GDP, rising number of domestic travelers, returning foreign travelers driving the market
Growth in revenue comes mainly from room rentals and gaming
Hotel chains in growth mode; expanding with new brands for niche groups
Ads—plentiful and functional
Reservations moving quickly to the Web, but agents maintain share
Proportion using U.S. hotels rises to 70%
Youth and minorities demand creation of new offerings
MARKET DRIVERS AND FUTURE TRENDS
GDP to feed demand
Figure 1: U.S. GDP, 2000-06
Figure 2: U.S. GDP forecast, 2007-10
Travel costs and patterns
Figure 3: Travel price index* and consumer price index*, 2002-07
More travelers in the U.S.
Figure 4: U.S. resident travel volume, 1997-2007
Figure 5: International and overseas* visitors to U.S., 2000-11
Distribution of income
Figure 6: Per capita disposable personal income, at current and chained 2000 dollars, 2000-07
Figure 7: Distribution of U.S. households, by income, 1999 and 2004
Population shifts
Figure 8: U.S. population projections and number of hotel users, by age, 2001 and 2006
Passport changes
MARKET SIZE AND TRENDS
 MARKET SIZE
Figure 9: Total U.S. retail sales of hotels, at current and constant prices, 2002-07
 MARKET TRENDS
Proliferation of new brands
Investment in creature comforts
Green
Luxury
MARKET SEGMENTATION
Overview
Figure 10: Hotel revenue, by revenue type, 2005 and 2007
Room rental
Figure 11: Revenue from room rentals, at current and constant prices, 2002-07
Gaming receipts
Figure 12: Revenue from gaming, at current and constant prices, 2002-07
Food and beverage
Figure 13: Revenue from food and beverages, at current and constant prices, 2002-07
SUPPLY STRUCTURE
Key points
Companies and brands
Figure 14: World ranking—10 ten largest hotel groups, by number of hotels, 2006 and 2007
Figure 15: World ranking—10 ten largest hotel groups, by number of rooms, 2006 and 2007
Figure 16: U.S. brand share, by number of rooms for top 50 hotels, 2004 and 2006
ADVERTISING AND PROMOTION
Key points
Introduction
Figure 17: Television Spot, “Business & Pleasure,” December 2006
Figure 18: Television Spot, “Quack,” November 2006
Figure 19: Television Spot, “Family On Road Trip,” July 2007
Figure 20: Television Spot, “Sounds of Wind Chimes and Waves,” February 2006
Figure 21: Television Spot, “Domino Effect,” June 2007
Figure 22: Television Spot, “Different Styles of Hotels,” March 2007
Companies and brands
Figure 23: Media expenditures for leading hotel brands, 2005 and 2006
 ADVERTISING PROFILES
Wyndham Hotel Group
Figure 24: Television Spot, “People Talk About Days Inn,” March 2007
Hilton Hotels
Hilton
Figure 25: Television Spot, “Be Hospitable,” April 2007
Embassy Suites
Figure 26: Television Spot, “Everyone Likes Stanley,” March 2007
Hampton
Marriott
Courtyard by Marriott
Residence Inn by Marriott
Figure 27: Television Spot, “Trapeze,” July 2007
Marriott
Choice Hotels
Figure 28: Television Spot, “Couple Singing About Choice Hotels,” May 2007
Figure 29: Television Spot, “People on Business Trips,” January 2007
Figure 30: Television Spot, “People Singing About Holidays,” January 2007
InterContinental Hotel Group
InterContinental Hotels
Holiday Inn
Figure 31: Television Spot, “Man With Tan Lines,” February 2007
Crowne Plaza
Figure 32: Television Spot, “David Feherty #6,” April 2007
Best Western
Figure 33: Television Spot, “Best Western Employees/Gold Crown Club,” February 2007
RETAIL DISTRIBUTION
Key points
Overview
Figure 34: Reservation sources for major hotel brands, by channel, 2004-06
Internet
Figure 35: Internet reservation sources for major hotel brands, by type of website, 2005 and 2006
THE CONSUMER—HOTEL STAYS AND PREFERRED BRANDS
Summary
Lodging market recovered after 9/11; $100K+ household numbers growing
Mid-priced brands most popular for leisure travel; upscale for business
Paid accommodations are most popular lodging choice
Trended hotel stays
Figure 36: Incidence of hotel stays, by age, 2001-06
Trended hotel stays for Hispanics
Figure 37: Incidence of hotel stays for Hispanics, 2001-06
Profile of hotel visitors
Figure 38: Profile of hotel visitors, by gender, age, household income, marital status and selected cohorts, January-September 2006
Enrollment in frequent guest programs
Figure 39: Enrollment in frequent guest programs, by gender, age, household income, race/ethnicity and selected cohorts, January-September 2006
Hotel brand preferences
Figure 40: Hotel brand preferences for any domestic travel, January-September 2006
Domestic leisure travel
Figure 41: Hotel brand preferences for domestic leisure travel, January-September 2006
Domestic business travel
Figure 42: Hotel brand preferences for domestic business travel, January-September 2006
Number of nights spent in hotels
Figure 43: Profile of hotel visitors, by gender, age, household income, marital status and race/ethnicity, January-September 2006
Accommodation choices
Figure 44: Accommodations on last domestic trip, January-September 2006
Figure 45: Accommodations on last foreign trip, January-September 2006
Figure 46: Accommodations on last foreign leisure trip, by gender, age, household income, presence of children and race/ethnicity, January-September 2006
THE CONSUMER—WHAT THEY WANT IN A HOTEL & ROOM
Summary
Location and price most influence hotel selection
Old and young differ significantly in what they want from a hotel
Online booking options prevail
Hotels need numerous amenities to meet lodgers’ needs
Big chains predominate
Factors influencing hotel choice
Figure 47: Factors influencing hotel choice, by gender, July 2007
Figure 48: Attributes influencing hotel choice, by age, July 2007
Booking considerations
Figure 49: Factors considered when booking a hotel room, by gender, July 2007
Figure 50: Factors considered when booking a hotel room, by age, July 2007
Figure 51: Factors considered when booking a hotel room, by race/ethnicity, July 2007
Hotel selection and booking sources
Figure 52: Hotel selection and booking sources, by age, July 2007
Figure 53: Hotel selection and booking sources, by race/ethnicity, July 2007
Hotel amenities
Figure 54: Importance of hotel amenities, by gender, July 2007
Figure 55: Importance of hotel amenities, by age, July 2007
Figure 56: Importance of hotel amenities, by race/ethnicity, July 2007
Hotel location preferences
Figure 57: Hotel location preferences, by gender, July 2007
Figure 58: Hotel location preferences, by age, July 2007
Figure 59: Hotel location preferences, by race/ethnicity, July 2007
Hotel preferences by property type
Figure 60: Hotel preferences, by property type, by age, July 2007
Figure 61: Hotel preferences, by property type, by income, July 2007
MARKET FORECAST
Hotels
Figure 62: Forecast of total U.S. sales at hotels, at current and constant prices, 2007-12
Hotel room rentals
Figure 63: Forecast of U.S. sales of hotel room rentals, at current and constant prices, 2007-12
Hotel gaming
Figure 64: Forecast of U.S. sales of hotel gaming, at current and constant prices, 2007-12
Hotel food and beverages
Figure 65: Forecast of U.S. sales of hotel food and beverages, at current and constant prices, 2007-12
Forecast factors
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: SIMMONS COHORTS
Figure 66: Married couples cohorts
Figure 67: Single women cohorts
Figure 68: Single men cohorts

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