Cooking Enthusiasts - US - June 2008
Cooking Enthusiasts - US - June 2008

Interest in home cooking is currently growing in response to rising food and gas prices and an insatiable demand for premium foods at an affordable price. Consumers will continue to find ways to eat gourmet foods, despite the economic downturn. Many will do so by shopping carefully and cooking more with the aid of experts and loved ones who enjoy culinary adventures and restaurant quality cuisine and dining experiences.

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Fast Forward Trends
Insights and Opportunities

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage
Race and Ethnicity
Cluster Analysis—Backyard Patriarchs, Gourmands, Holiday Matriarchs
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix A: Trended Cooking Attitudes and Behaviors

Other

Market Drivers—Demographic, Economic and Wellness Factors
Cooking at Home Rises as Consumers Seek Quality Food and Dining Experiences on a Budget
The World of Cooking Enthusiasm: A Four-segment Model
Factors that Drive Cooking Enthusiasm: A Psychographic Perspective
Occasion-based Behavior: The Holidays and Events That Drive Cooking Enthusiasm
Knowledge Drivers: How Cooking Enthusiasts Learn their Craft
Cuisine and Channel Preferences