Cooking Enthusiasts - US - October 2010
Cooking Enthusiasts - US - October 2010

Since the recession began in December 2007, millions of Americans have made changes to their lifestyles in an effort to mitigate the impact of the downturn. High rates of unemployment and poverty combined with historically low consumer confidence levels have driven many to continue embracing frugality despite statements from the government that the economy is slowly improving. This and a desire among consumers to take greater control over what they ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast: Small Kitchen Appliances and Condiments
Market Drivers—Macroeconomic Factors
Market Drivers—Diet and Health

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The World of Cooking Enthusiasm: A four-segment Model
Shopping Behavior
How Americans Learn to Cook
Attitudinal Drivers of Cooking Behavior
Trends in Cooking-related Behaviors
Occasion-based Cooking Drivers
Popularity of Various Cuisines and Recipes
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovation and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Additional Consumer Tables
Appendix: Trade Associations