Few leisure industries have experienced supply side change of the magnitude seen in the sports media sector over the past decade. From the advent of cable and satellite television to the arrival of the Internet era and the near-ubiquity of mobile phones, exponential growth in the range of platforms through which sport can deliver its product to consumers is creating unprecedented opportunity in the market. Some of this potential is already being fulfilled, but in other areas rights-holder vision and consumer demand is struggling to keep up with the march of technology.

Against that background, this report sets out to test the hypothesis that proliferation of media platforms is creating radical change in the way consumers follow sport.