Since 2003, the domestic sports media market has experienced growth and change through new products’ developments, brands’ disappearances and new customer needs caused by the popularity of certain sports and type of media. The global market born from the fusion of sport and media is increasingly profitable.

The worldwide television audience for the Athens 2004 Olympic Games was 3.9 billion people compared to the 3.6 billion for the Sydney 2000 Games. The FIFA World Cup media rights’ value rose to US$879 million for the 2006 tournament, a 15% increase since 2002.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.