Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Restaurants to offer an entertaining at home meal package
- Ready meals do not replace a meal out…
- …however, many choosing a ready meal over a takeaway
Summary of Key Report Findings
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- Ready meals growing faster than eating out
- Shared factors driving growth
- Quality improvements increase the threat
- Head to head on ethnic
- The impact of ready meals on the wider market is still minimal
- Restaurants will need to respond to consumer trends and innovate
Market Factors
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- Rising PDI leads to greater eating out and ready meal expenditure
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- Figure 1: PDI and consumer expenditure, 2000-10
- Eating out market growth is faster than expenditure on in-home food
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- Figure 2: In- versus out-of-home eating expenditure, 2000-10
- Demographic changes have mixed implications for the eating out and ready meal markets
- Age
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- Figure 3: Structure of the UK adult population, by age, 2000-10
- Lifestage
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- Figure 4: Structure of the UK adult population, by lifestage, 2000-10
- Socio-economic groups
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- Figure 5: Percentage change in the structure of the UK adult population, by socio-economic groups, 2000-10
- Working population
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- Figure 6: Household working patterns, 2000-10
- Changing British lifestyles have fuelled demand for eating out and ready meals
- The diverse British palate has helped to fuel demand for ethnic meals
- The rise of in-home entertaining could undermine eating out demand
- Improving quality of ready meals – will they replace restaurant meals?
- Is there a backlash against convenience foods?
- Health issues – how have the ready meals and the eating out sectors tackled this issue?
Market Size and Trends
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- The eating out market
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- Figure 7: The eating out market*, by segment, 2000-05
- The ready meals market
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- Figure 8: UK retail sales for the ready meals market, by sector, 2000-05
- Ready meals versus eating out – general market trends
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- Figure 9: Indexed sales for the eating out and ready meals market, 2000-05
- New Product Development
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- Figure 10: Summary of new ready meal development in the UK and worldwide, 2000-04*
Business Development and Operational Practices
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- Sources of ideas
- Product and menu development
- Pricing
- Targeting markets
- Quality comparisons
- Celebrity chefs and restaurant brands
- Perceptions about the healthiness of restaurant and ready meals
- The future
The Consumer
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- Meal types eaten in restaurants/ordered from takeaways
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- Figure 11: Types of meal eaten in restaurants/ordered from takeaways, March 2005
- Types of ready meals eaten
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- Figure 12: Type of ready meals eaten, March 2005
- Users and non-users of restaurant/takeaways and ready meals by demographic analysis
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- Figure 13: Users of restaurant/takeaways and ready meals, by gender, age, socio-economic and working status, March 2005
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- Figure 14: Users of restaurant/takeaways and ready meals, by detailed lifestage groups, March 2005
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- Figure 15: Users of restaurant/takeaways and ready meals, by region and ACORN category, March 2005
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- Figure 16: Users of restaurant/takeaways and ready meals, by media, supermarket usage and commercial TV viewing, March 2005
- Types of restaurant/takeaway meals eaten by restaurant users
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- Figure 17: Most popular meal types eaten in restaurants/takeaways in the last three months, by meal types eaten in restaurants/takeaways, March 2005
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- Figure 18: Next most popular meal types eaten in restaurants/takeaways in the last three months, by meal types eaten in restaurants/takeaways, March 2005
- Types of ready meal eaten by ready meal users
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- Figure 19: Ready meal types eaten in the last three months, by ready meals eaten, March 2005
- Does ready meal consumption affect eating out behaviour?
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- Figure 20: Most popular meal types eaten in restaurants/takeaways in the last three months, by ready meals eaten, March 2005
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- Figure 21: Most popular meal types eaten in restaurants/takeaways in the last three months, by ready meals eaten, March 2005
The Consumer – Meal Types Eaten in Restaurants/Takeaways: Detailed Demographics
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- Most popular meal types eaten in restaurants/takeaways
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- Figure 22: Most popular meal types eaten in restaurants/takeaways in the last three months, by gender, age, socio-economic group and working status, March 2005
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- Figure 23: Most popular meal types eaten in restaurants/takeaways in the last three months, by detailed lifestage groups, March 2005
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- Figure 24: Most popular meal types eaten in restaurants/takeaways in the last three months, by region and ACORN category, March 2005
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- Figure 25: Most popular meal types eaten in restaurants/takeaways in the last three months, by media, supermarket usage and commercial TV viewing, March 2005
- Next most popular meal types eaten in restaurants/takeaways
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- Figure 26: Next most popular meal types eaten in restaurants/takeaways in the last three months, by gender, age, socio-economic group and working status, March 2005
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- Figure 27: Next most popular meal types eaten in restaurants/takeaways in the last three months, by detailed lifestage groups, March 2005
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- Figure 28: Next most popular meal types eaten in restaurants/takeaways in the last three months, by region and ACORN category, March 2005
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- Figure 29: Next most popular meal types eaten in restaurants/takeaways in the last three months, by media, supermarket usage and commercial TV viewing, March 2005
The Consumer – Ready Meals Eaten: Detailed Demographics
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- Figure 30: Ready meal types eaten in the last three months, by gender, age, socio-economic group and working status, March 2005
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- Figure 31: Ready meal types eaten in the last three months, by detailed lifestage groups, March 2005
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- Figure 32: Ready meal types eaten in the last three months, by region and ACORN category, March 2005
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- Figure 33: Ready meal types eaten in the last three months, by media, supermarket usage and commercial TV viewing, March 2005
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Consumer Attitudes and Targeting Opportunities
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- Attitudes towards ready meals
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- Figure 34: Attitudes towards ready meals and reasons for buying ready meals, March 2005
- Attitudes towards ready meals by the types of meal eaten in restaurants/takeaways
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- Figure 35: Attitudes towards ready meals, by the most popular type of meal eaten, March 2005
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- Figure 36: Attitudes towards ready meals, by the next most popular type of meal eaten, March 2005
- Attitudes towards ready meals by the types of ready meals eaten
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- Figure 37: Attitudes towards ready meals, by type of ready meal eaten, March 2005
- Consumer Target Groups
- Restaurant Enthusiasts (32% of sample or 15.9 million adults)
- Cost Conscious (13% of sample or 6.3 million adults)
- Ready Meal Advocates (8% of sample or 4 million adults)
- Indifferent Diners (47% of sample or 23 million adults)
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- Figure 38: Consumer target groups, by gender, age, socio-economic group and working status, March 2005
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- Figure 39: Consumer target groups, by detailed lifestage groups, March 2005
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- Figure 40: Consumer target groups, by region and ACORN category, March 2005
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- Figure 41: Consumer target groups, by media, supermarket usage and commercial TV viewing, March 2005
- What do the target groups eat in restaurants?
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- Figure 42: Consumer target groups, by the type of restaurant meal eaten, March 2005
- How many types of meals have the target groups eaten in restaurants?
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- Figure 43: Consumer target groups, by the number of restaurant/takeaway meal types eaten, March 2005
- What type of ready meals do the target groups eat?
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- Figure 44: Consumer target groups, by the type of ready meals eaten, March 2005
- How many types of ready meals have the target groups eaten?
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- Figure 45: Consumer target groups, by the number of types of ready meals eaten, March 2005
- Who are the most likely to eat specific types of restaurant/takeaway meals and ready meals?
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- Figure 46: Optimum target groups, by types of meal eaten in restaurants/ordered from takeaways and types of ready meals eaten, March 2005
The Consumer – Attitudes Towards Ready Meals: Detailed Demographics
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- Most popular attitudes towards ready meals
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- Figure 47: Most popular attitudes towards ready meals, by gender, age, socio-economic group and working status, March 2005
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- Figure 48: Most popular attitudes towards ready meals, by detailed lifestage groups, March 2005
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- Figure 49: Most popular attitudes towards ready meals, by region and ACORN category, March 2005
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- Figure 50: Most popular attitudes towards ready meals, by media, supermarket usage and commercial TV viewing, March 2005
- Next most popular attitudes towards ready meals
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- Figure 51: Next most popular attitudes towards ready meals, by gender, age, socio-economic group and working status, March 2005
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- Figure 52: Next most popular attitudes towards ready meals, by detailed lifestage groups, March 2005
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- Figure 53: Next most popular attitudes towards ready meals, by region and ACORN category, March 2005
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- Figure 54: Next most popular attitudes towards ready meals, by media, supermarket usage and commercial TV viewing, March 2005
The Future
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- Ready meals and eating out – rivals and complimentary forces
- The demise in cooking skills – a beneficial trend for both the eating out and ready meal markets – but for how long?
- Ready meals are not perceived as direct substitutes – but restaurants cannot rest on their laurels
- The need for an ethnic takeaway evolution
- Being responsive to health consumer trends is now more critical than ever
Forecast
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- The eating out market
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- Figure 55: Forecast of the total eating out market, 2005-10
- The ready meals market
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- Figure 56: Forecast of the total ready meals market, 2005-10
- Consumer forecasts
- Scenario 1
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- Figure 57: Forecast of consumer target groups, scenario 1, 2005-10
- Scenario 2
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- Figure 58: Forecast of consumer target groups, scenario 2, 2005-10
- Scenario 3
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- Figure 59: Forecast of consumer target groups, scenario 3, 2005-10
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