Table of Contents
Introduction and Abbreviations
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- Definitions
- Methodology
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Promoting a caravan as an affordable second home
- Appealing to new consumer groups
- Opportunities to expand the short break market
Summary of Key Report Findings
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- The UK market is in a period of growth
- The overseas market is not so upbeat
- Caravanning appealing to a younger audience
- Opportunities in the short break market
Market Factors
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- Exchange rates
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- Figure 1: Annual average exchange rates for Sterling against the euro and US Dollar, 2000-04
- Declining ferry business
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- Figure 2: Passenger carryings on ferry and Eurotunnel between the UK and the Continent, 1998-2004
- Population – lifestage
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- Figure 3: Adult population, by lifestage, 2000-10
- The economy
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- Figure 4: PDI, consumer expenditure and savings ratio at 2000 prices, 2000-10
- The weather
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- Figure 5: Annual temperature, sunshine and rainfall in the UK, 2002-04
- The total holiday market
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- Figure 6: Domestic and overseas holidays and expenditure, 2000-05
- Multiple holidays are becoming more common
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- Figure 7: How last holiday abroad was booked by number of holidays taken, 1999-2004
- Car ownership
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- Figure 8: Trends in the number of cars in the UK by the population, 2000-10
Market Size and Segmentation
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- Camping and caravanning in the UK
- UK caravan, motor homes and park homes production and use
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- Figure 9: UK caravan, motor home and park home production, 2000-04
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- Figure 10: Caravans, motor homes and caravan holiday homes in use in the UK, 2002/03
- Camping or caravanning holidays taken in the UK
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- Figure 11: Camping/caravanning holiday taken for last domestic holiday, 2000-04
- Declining holiday duration
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- Figure 12: Duration of last domestic camping/caravanning holiday, 2000-04
- Transportation
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- Figure 13: Method of transport used for last domestic camping/caravanning holiday, 2000-04
- Areas visited
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- Figure 14: Countries/towns visited for last domestic camping/caravanning holiday, 2000-04
- Camping and caravanning abroad
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- Figure 15: Camping/caravanning holiday taken for last holiday abroad, 2000-04
- Length of holiday
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- Figure 16: Duration of last camping/caravanning holiday abroad, 2000-04
- Transportation methods used
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- Figure 17: Method of transport used for last camping/caravanning holiday abroad, 2000-04
- Countries visited
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- Figure 18: Countries visited for last camping/caravanning holiday abroad, 2000-04
Distribution
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- Camping holidays in the UK
- Time of booking
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- Figure 19: When last domestic camping/caravanning holiday was booked, 2000-04
- How booked
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- Figure 20: How last domestic camping/caravanning holiday was booked, 2000-04
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- Figure 21: Method of booking for last domestic camping/caravanning holiday, 2003 and 2004
- Camping/caravanning holidays abroad
- Time of booking
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- Figure 22: When last camping/caravanning holiday abroad was booked, 2000-04
- How booked
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- Figure 23: How last camping/caravanning holiday abroad was booked, 2000-04
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- Figure 24: Method of booking for last camping/caravanning holiday abroad, 2004
The Supply Structure
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- Camping and caravanning clubs/associations
- The Camping and Caravanning Club
- The Caravan Club
- Other camping and caravanning clubs/associations
- National Caravan Council
- The British Holiday & Home Parks Association
- Camping and caravanning operators
- Bourne Leisure
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- Figure 25: Location of Haven and British Holidays UK holiday parks which allow camping and caravanning, 2005
- Canvas Holidays
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- Figure 26: Site locations Canvas Holidays, by country, 2005
- Cinque Ports Leisure
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- Figure 27: Site locations Cinque Ports, by county, 2005
- GB Holiday Parks
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- Figure 28: Site locations GB Holidays, by country, 2005
- Haven Europe
- Holidaybreak plc
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- Figure 29: Site locations for holidaybreak, by country, 2003
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- Figure 30: Holidaybreak, camping division, financial data, 2000-04
- Parkdean Holidays
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- Figure 31: Site locations Parkdean Holidays, by area, 2005
- Others
The Consumer
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- Camping and caravanning holidays taken abroad – independent versus packaged
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- Figure 32: Camping and caravanning holidays ever taken abroad, October 2004
- Detailed types of camping or caravanning holidays taken in the UK or abroad
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- Figure 33: Detailed types of camping and caravanning accommodation used during the past three years in the UK and abroad, 1999-2004
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- Figure 34: Netted types of camping and caravanning accommodation used during the past three years in the UK and abroad, by gender, age and socio-economic group, October 2004
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- Figure 35: Netted types of camping and caravanning accommodation used during the past three years in the UK and abroad, by region and ACORN category, October 2004
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- Figure 36: Netted types of camping and caravanning accommodation used during the past three years in the UK and abroad, by detailed lifestage groups, October 2004
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- Figure 37: Netted types of camping and caravanning accommodation used during the past three years in the UK and abroad, by media, supermarket usage and commercial TV viewing, October 2004
The Consumer – Detailed Demographics
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- Camping and caravanning holidays taken abroad – independent versus package
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- Figure 38: Camping or caravanning holidays ever taken abroad, independent versus package, by gender, age and socio-economic group, October 2004
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- Figure 39: Camping or caravanning holidays ever taken abroad, independent versus package, by region and ACORN category, October 2004
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- Figure 40: Camping or caravanning holidays ever taken abroad, independent versus package, by detailed lifestage groups, October 2004
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- Figure 41: Camping or caravanning holidays ever taken abroad, independent versus package, by media, supermarket usage and commercial TV viewing, October 2004
- Detailed types of camping or caravanning holidays taken
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- Figure 42: Detailed types of camping or caravanning holiday taken in the UK or abroad in the last three years, by gender, age and socio-economic group, October 2004
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- Figure 43: Detailed types of camping or caravanning holiday taken in the UK or abroad in the last three years, by region and ACORN category, October 2004
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- Figure 44: Detailed types of camping or caravanning holiday taken in the UK or abroad in the last three years, by detailed lifestage, October 2004
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- Figure 45: Detailed types of camping or caravanning holiday taken in the UK or abroad in the last three years, by media, supermarket usage and commercial TV viewing, October 2004
Consumer Behaviour and Targeting Opportunities
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- Attitudes towards camping or caravanning holidays in the UK
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- Figure 46: Statements towards camping or caravanning in the UK agreed with, October 2004
- Attitudes towards camping or caravanning holidays abroad
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- Figure 47: Statements towards camping or caravanning abroad agreed with, October 2004
- Camping and caravanning target groups
- Home Campers/Caravanners (19% of the sample or 9.3 million adults)
- Caravanners (16% of the sample or 7.8 million adults)
- Indifferent (42% of the sample or 20.5 million adults)
- Anti-campers/Caravanners (24% of the sample or 11.7 million adults)
- Target groups by type of accommodation used
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- Figure 48: Target groups by type of camping and caravanning accommodation used during the past three years, October 2004
- Target groups by attitudes towards camping or caravanning holidays in the UK
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- Figure 49: Target groups by attitudes towards camping or caravanning holidays in the UK, October 2004
- Target groups by attitudes towards camping or caravanning holidays abroad
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- Figure 50: Target groups by attitudes towards camping or caravanning holidays abroad, October 2004
- Optimum targeting
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- Figure 51: Optimum targeting, by type of accommodation chosen, October 2004
Consumer Behaviour and Targeting Opportunities – Detailed Demographics
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- Attitudes towards camping and caravanning in the UK
- Most popular attitudes
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- Figure 52: Most popular attitudes towards camping or caravanning in the UK, by gender, age and socio-economic group, October 2004
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- Figure 53: Most popular attitudes towards camping or caravanning in the UK, by region and ACORN category, October 2004
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- Figure 54: Most popular attitudes towards camping or caravanning in the UK, by detailed lifestage groups, October 2004
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- Figure 55: Most popular attitudes towards camping or caravanning in the UK, by media, supermarket usage and commercial TV viewing, October 2004
- Other attitudes
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- Figure 56: Other attitudes towards camping or caravanning in the UK, by gender, age and socio-economic group, October 2004
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- Figure 57: Other attitudes towards camping or caravanning in the UK, by region and ACORN category, October 2004
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- Figure 58: Other attitudes towards camping or caravanning in the UK, by detailed lifestage groups, October 2004
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- Figure 59: Other attitudes towards camping or caravanning in the UK, by media, supermarket usage and commercial TV viewing, October 2004
- Attitudes towards camping and caravanning abroad
- Most popular attitudes
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- Figure 60: Most popular attitudes towards camping or caravanning abroad, by gender, age and socio-economic group, October 2004
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- Figure 61: Most popular attitudes towards camping or caravanning abroad, by region and ACORN category, October 2004
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- Figure 62: Most popular attitudes towards camping or caravanning abroad, by detailed lifestage groups, October 2004
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- Figure 63: Most popular attitudes towards camping or caravanning abroad, by media, supermarket usage and commercial TV viewing, October 2004
- Other attitudes
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- Figure 64: Other attitudes towards camping or caravanning abroad, by gender, age and socio-economic group, October 2004
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- Figure 65: Most popular attitudes towards camping or caravanning abroad, by region and ACORN category, October 2004
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- Figure 66: Other attitudes towards camping or caravanning abroad, by detailed lifestage groups, October 2004
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- Figure 67: Other attitudes towards camping or caravanning abroad, by media, supermarket usage and commercial TV viewing, October 2004
- Camping and caravanning target groups
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- Figure 68: Target groups for camping and caravanning, by gender, age and socio-economic group, October 2004
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- Figure 69: Target groups for camping and caravanning, by region and ACORN category, October 2004
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- Figure 70: Target groups for camping and caravanning, by detailed lifestage groups, October 2004
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- Figure 71: Target groups for camping and caravanning, by media, supermarket usage and commercial TV viewing, October 2004
The Future
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- Improved accommodation to help drive demand
- Park homes
- The holiday market and short-breaks
Forecast
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- Scenario 1
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- Figure 72: Forecast of camping and caravanning target groups, Scenario 1, 2004-10
- Scenario 2
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- Figure 73: Forecast of camping and caravanning target groups, Scenario 2, 2004-10
- Scenario 3
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- Figure 74: Forecast of camping and caravanning typologies, Scenario 3, 2004-10
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