About the market…

The camping and caravanning industry in the UK has been enjoying a boom. Caravan and motorhome production has been growing over the last ten years and in 2004 some 32,000 touring caravans were produced as well as 27,940 caravan holiday homes. Meanwhile, 8,487 motorhomes were registered.

Holidays taken are predominately in the UK as the high Euro and rising petrol prices has made long drives on the continent more expensive and the competition from the low-cost airlines has led to falling ferry usage. The buoyant UK market has also been encouraged by increased investment in UK parks providing better facilities and amenities, which has helped to encourage further use in the shoulder season. Caravans are also being made to higher specifications making them warmer and more comfortable during the off-peak periods when the weather is somewhat cooler.

About Mintel’s research…

Fusing together the most innovative consumer research and latest market analysis, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable business strategy in camping and caravanning. Use Mintel's research to:

Develop the next big idea in the camping and caravanning market

Discover what consumers think about camping and caravanning and tailor your business accordingly

Pin point market potential before your competitors

Find out how to best reach key audiences with the most effective marketing communications

Measure market forecasts and build realistic business models.

Intriguing findings include…

32,000 touring caravans were produced in 2004, the highest number since 1990

19% of domestic holidaymakers took a caravan holiday in 2004, down from 22% in 2003

87% of camping/caravan holidays are taken for longer than three nights, however, the short-break market is increasing and in 2004 was up 3 percentage points on 2000 to 12%.