Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Lifestage and Special Groups
- ACORN
- Abbreviations
Premier Insight
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- Sport exposure for all
- All-year-round commitment
- Broadening of platforms and content
- Jazzing up non-media-friendly sports
- Part work magazines for minority sports
Summary of Key Report Findings
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- The market for sports and media
- A competitive rights market
- Major players in the industry
- Sports media fans
- Consumer needs
- Future market development
Market Factors
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- Interest in sport
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- Figure 1: Interest in named sports/pastimes among UK adults, 2001-04
- Sports participation levels
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- Figure 2: Regular participation in sports, 2001-04
- Sports paid to watch
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- Figure 3: Paid to watch sporting events, 2001-04
- Cable/satellite television penetration
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- Figure 4: UK multichannel households, by platform, 1998-2004
- Internet usage
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- Figure 5: British Internet Penetration, by gender, 2001-04
- Growth of television sports programming
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- Figure 6: Sports coverage on television, by channel, 2001 and 2003
- Newspaper circulation
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- Figure 7: Leading national daily newspaper circulations, 2003 and 2004
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- Figure 8: Selected national Sunday newspaper circulations, 2002 and 2003
- Demographics
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- Figure 9: Total population, by age group and gender, 2000-08
- Income and expenditure
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- Figure 10: Trends in personal disposable income and consumer expenditure, 1999-2009
- Leisure time and spending
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- Figure 11: Annual hours of leisure, 1999-2008
- Major events
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- Figure 12: Selected non-annual major international sporting events, 2003 and 2004
- Listed events
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- Figure 13: Listed major sporting events
Sport on Television
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- Figure 14: UK sports television output, 2001 and 2003
- Digital interactive services
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- Figure 15: Technology usage, 2002-04
- Television coverage of athletics
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- Figure 16: Television coverage of athletics, by channel, 2001 and 2003
- Television coverage of cricket
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- Figure 17: Television coverage of cricket, by channel, 2001 and 2003
- Television coverage of football
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- Figure 18: Television coverage of football, by channel, 2001 and 2003
- Television coverage of golf
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- Figure 19: Television coverage of golf, by channel, 2001 and 2003
- Television coverage of horse racing
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- Figure 20: Television coverage of horse racing, by channel, 2001 and 2003
- Television coverage of rugby league
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- Figure 21: Television coverage of rugby league, by channel, 2001 and 2003
- Television coverage of rugby union
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- Figure 22: Television coverage of rugby union, by channel, 2001 and 2003
- Television coverage of tennis
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- Figure 23: Television coverage of tennis, by channel, 2001 and 2003
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Sport Newspaper Coverage
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- Figure 24: Weekend newspaper sports coverage (Saturday-Monday), November 2004
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- Figure 25: Percentage of sports coverage devoted to each major sport in Saturday newspapers, November 2004
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- Figure 26: Percentage of sports coverage devoted to each major sport in Sunday newspapers, November 2004
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- Figure 27: Percentage of sports coverage devoted to each major sport in Monday newspapers, November 2004
- Football coverage in newspapers
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- Figure 28: Saturday newspaper football coverage, by type, November 2004
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- Figure 29: Sunday newspaper football coverage, by type, November 2004
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- Figure 30: Monday newspaper football coverage, by type, November 2004
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Specialist Sport Magazines
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- Figure 31: Leading sports magazines, 2004
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- Figure 32: Leading men's magazines, January-June 2004
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Sports Radio
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- Figure 33: Listening figures, national sports-led radio stations, July-September 2004
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- Figure 34: Access to digital radio, 2002-04
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Sport on the Internet
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- Figure 35: Usage of Internet dial-up and broadband services at home, 2002-04
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- Figure 36: Website traffic, selected football sites, 2001-03
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Sport and Mobile Phones
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- Figure 37: Technology usage, 2002-04
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Profiles of Leading Sports Media
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- Cable/satellite television: Sky Sports
- Radio: talkSPORT
- Specialist magazine: FourFourTwo
- Terrestrial television: ITV Sport
- Newspaper: The Daily Telegraph and The Sunday Telegraph
- Internet: BBC Sport
The Consumer
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- Sports media consumption habits
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- Figure 38: Sports media consumption, October 2004
- Demographic analysis of most popular forms of sports media
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- Figure 39: Most popular forms of sports media, by gender, age, socio-economic group, marital and working status, October 2004
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- Figure 40: Most popular forms of sports media, by detailed lifestage groups, October 2004
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- Figure 41: Most popular forms of sports media, by region and ACORN categories, October 2004
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- Figure 42: Most popular forms of sports media, by newspaper readership, commercial TV viewing, supermarket and Internet usage, October 2004
- Next most popular forms of sports media examined by demographic sub-group
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- Figure 43: Next most popular forms of sports media, by gender, age, socio-economic group, marital and working status, October 2004
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- Figure 44: Next most popular forms of sports media, by detailed lifestage groups, October 2004
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- Figure 45: Next most popular forms of sports media, by region and ACORN categories, October 2004
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- Figure 46: Next most popular forms of sports media, by newspaper readership, commercial TV viewing, supermarket and Internet usage, October 2004
Consumer Attitudes and Targeting Opportunities
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- Most popular types of media sports coverage
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- Figure 47: Sports media coverage obtained, October 2004
- Sports media by type of coverage
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- Figure 48: Sports media coverage obtained, by media, October 2004
- Attitudes towards media sports coverage
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- Figure 49: Attitudes towards UK media sports coverage, October 2004
- Attitudes towards media and sport by sports media consumption
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- Figure 50: Attitudes towards sport and the media, by sports media obtained, October 2004
- Attitudes towards sport and the media by type of coverage
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- Figure 51: Attitudes towards sport and the media, by type of coverage, October 2004
- Sport and the media target groups
- Sport Addicts (12% of the sample or 5.9 million adults)
- Part-time Supporters (9% of the sample or 4.4 million adults)
- Disillusioned (15% of the sample or 7.3 million adults)
- Unsporting (64% of the sample or 31.2 million adults)
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- Figure 52: Target groups, by gender, age, socio-economic group, marital and working status, October 2004
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- Figure 53: Target groups, by detailed lifestage groups, October 2004
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- Figure 54: Target groups, by region and ACORN categories, October 2004
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- Figure 55: Target groups, by newspaper readership, commercial TV viewing, supermarket and Internet usage, October 2004
- Target groups by type of media
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- Figure 56: Target groups, by type of media, October 2004
- Number of sports media used
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- Figure 57: Number of sports media used, October 2004
- Number of sports media used by type
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- Figure 58: Number of sports media used, by type of media, October 2004
- Number of sports media used by target groups
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- Figure 59: Number of sports media used, by target groups, October 2004
The Consumer – Sports Media Coverage Obtained: Detailed Demographics
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- Demographic analysis of most popular types of media sports coverage
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- Figure 60: Most popular forms of sports media coverage obtained, by gender, age, socio-economic group, marital and working status, October 2004
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- Figure 61: Most popular forms of sports media coverage obtained, by detailed lifestage groups, October 2004
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- Figure 62: Most popular forms of sports media coverage obtained, by region and ACORN categories, October 2004
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- Figure 63: Most popular forms of sports media coverage obtained, by newspaper readership, commercial TV viewing, supermarket and Internet usage, October 2004
- Demographic analysis of next most popular types of media sports coverage
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- Figure 64: Next most popular forms of sports media coverage obtained, by gender, age, socio-economic group, marital and working status, October 2004
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- Figure 65: Next most popular forms of sports media coverage obtained, by detailed lifestage groups, October 2004
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- Figure 66: Next most popular forms of sports media coverage obtained, by region and ACORN categories, October 2004
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- Figure 67: Next most popular forms of sports media coverage obtained, by newspaper readership, commercial TV viewing, supermarket and Internet usage, October 2004
The Consumer – Attitudes Towards Sports Media: Detailed Demographics
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- Demographic analysis of most popular attitudes towards media sports coverage
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- Figure 68: Most popular forms of sports media coverage obtained, by gender, age, socio-economic group, marital and working status, October 2004
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- Figure 69: Most popular forms of sports media coverage obtained, by detailed lifestage groups, October 2004
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- Figure 70: Most popular forms of sports media coverage obtained, by region and ACORN categories, October 2004
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- Figure 71: Most popular forms of sports media coverage obtained, by newspaper readership, commercial TV viewing, supermarket and Internet usage, October 2004
- Demographic analysis of next most popular attitudes towards media sports coverage
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- Figure 72: Most popular forms of sports media coverage obtained, by gender, age, socio-economic group, marital and working status, October 2004
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- Figure 73: Most popular forms of sports media coverage obtained, by detailed lifestage groups, October 2004
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- Figure 74: Most popular forms of sports media coverage obtained, by region and ACORN categories, October 2004
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- Figure 75: Most popular forms of sports media coverage obtained, by newspaper readership, commercial TV viewing, supermarket and Internet usage, October 2004
The Consumer – Number of Sports Media Used: Detailed Demographics
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- Figure 76: Number of sports media used, by gender, age, socio-economic group, marital and working status, October 2004
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- Figure 77: Number of sports media used, by detailed lifestage groups, October 2004
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- Figure 78: Number of sports media used, by region and ACORN categories, October 2004
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- Figure 79: Number of sports media used, by newspaper readership, commercial TV viewing, supermarket and Internet usage, October 2004
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The Future
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- Legal challenges
- Technology and digital convergence
- Mobile on the move
- Extra sources of revenue
Forecast
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- Scenario 1
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- Figure 80: Forecast of sport and the media typologies, Scenario 1, 2004 and 2009
- Scenario 2
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- Figure 81: Forecast of sport and the media typologies, Scenario 2, 2004 and 2009
- Scenario 3
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- Figure 82: Forecast of sport and the media typologies, Scenario 3, 2004 and 2009
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