Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Lifestage and Special Groups
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- Children’s variants offer potential for growth
- Targeted products continue to work successful angle
- Taking a natural approach
Executive Summary
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- Relief for the suffering
- Always stocked in the cabinet
- Ibuprofen
- Combination products push sales
- Tablets
- Three dominate supply
- Heavy investment in advertising
- Wider availability benefits accessible outlets
- Women and older consumers use the most
- Despite maturity of the market, consumers choose on brand
- The future
Market Drivers
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- Incidence of ailments
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- Figure 1: Selected minor ailments suffered from in the previous 12 months, 1999-2004
- Ageing population
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- Figure 2: Complaints suffered in the last 12 months, by gender, age, socio-economic group, lifestage and Mintel’s Special Groups, 2004
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- Figure 3: Trends and projections in total UK population, by age group, 1999-2009
- Medication and medical advice
- Attempts to bring the chemist front and centre
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- Figure 4: Persons consulted for minor ailment advice, 1999-2004
- Taking charge with research
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- Figure 5: Sources of advice and information for own and family health, June 2004
- The NHS expands its presence
Market Size and Trends
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- Steady in both volume and value
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- Figure 6: UK retail sales of analgesics, 1999-2004
- Figure 7: UK retail sales of analgesics, 1999-2004
- Active ingredient
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- Figure 8: Retail sales of analgesics, by active ingredient, 2002 and 2004
- Paracetemol
- Ibuprofen
- Aspirin
- Combinations drive sales
Market Segmentation
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- Examining product format
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- Figure 9: Sales of analgesics, by product format, 2002 and 2004
- Tablets and capsules
- Soluble tablets
- Liquid capsules
- Paediatric variants
The Supply Structure
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- Brand shares
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- Figure 10: Brand shares of analgesics, 2002 and 2004
- Company profiles
- Crookes Healthcare
- GlaxoSmithKline
- Wyeth Consumer Healthcare
- Pfizer
- Reckitt Benckiser
- Roche Consumer Health
- SSL International
New Product Development
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- Expanding a mature market
- Convenience tapped
- A specific need
- For the kids
- New product briefs
Advertising and Promotion
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- Above the line
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- Figure 11: Main monitored media advertising expenditure on analgesics, 1999-2004
- Top brands
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- Figure 12: Main monitored media advertising expenditure, by top brands, 2001-03
- Below-the-line activity
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- Figure 13: Below-the-line promotional activity, October-November 2004
Distribution
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- GSL status benefits grocers
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- Figure 14: Retail sales of analgesics, by type of outlet, 2002 and 2004
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- Figure 15: Retail shares of analgesics, by type of outlet, 2004
- Boots with more than a quarter share
- Less of an impulse purchase
The Consumer
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- Usage and penetration
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- Figure 16: Usage of headache remedies and analgesics in the last 12 months, 2000-04
- Heavy use decline
- Weight of usage
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- Figure 17: Usage of headache remedies and analgesics in the last 12 months, by gender, socio-economic group and region, 2004
- Affluence and tolerance
- Regional use
- Lifestage leaning
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- Figure 18: Usage of headache remedies and analgesics in the last 12 months, by age, lifestage and Mintel's Special Groups, 2004
- Old dosers
- Young and sporadic
- What’s in the medicine cabinet?
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- Figure 19: Contents of the medicine cabinet, June 2004
- The resourceful remedy
- General antiseptics
- Common cold – the market saviour
- Stomach-specific
- Stocking up for the summer
- Incident-driven
- What do they use it for?
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- Figure 20: Ailments treated with analgesic/painkillers, June 2004
- What influences the choice?
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- Figure 21: Most important factor when buying analgesic/painkillers, June 2004
- Reassurance from recommendation
The Consumer – Attitudes and Enthusiasm
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- Consumer typologies
- Typology breakdown
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- Figure 22: Analgesics consumer typologies, June 2004
- Looking into the typologies
- The typologies dissected – cross-analysis
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- Figure 23: Analgesics typologies, by general health attitudes, June 2004
- Alternative channels
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- Figure 24: Analgesics typologies, by attitudes towards alternative medicine, June 2004
- Patterns of treatment
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- Figure 25: Analgesics typologies, by ailments treated with analgesics/painkillers, June 2004
- Typology by influence
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- Figure 26: Analgesics typologies, by most important factor in choosing analgesic product, June 2004
- Assessing enthusiasm – repertoire analysis
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- Figure 27: Repertoire of ailments treated with analgesics, June 2004
- Repertoire and ailment treated
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- Figure 28: Repertoire of ailments treated with analgesics, by ailments treated, June 2004
- All-purpose remedies
- Repertoire and most important factor in choice
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- Figure 29: Repertoire of ailments treated with analgesics, by most important factors in selecting analgesic/painkiller, June 2004
- Added quality
- Recommendation-dependent users of five or more
- Detailed Demographics
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- Figure 30: Analgesics typologies, by gender, age, socio-economic group and region, June 2004
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- Figure 31: Analgesics typologies, by marital status, working status, tenure and household size, June 2004
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- Figure 32: Analgesics typologies, by presence of children, lifestage and Mintel’s Special Groups, June 2004
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- Figure 33: Analgesics typologies, by media usage, commercial TV viewing and supermarket usage, June 2004
The Future
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- Incidence of ailment
- Ageing population
- Self-medication and the role of the pharmacist
- Manufacturer support and education
- NPD and product differentiation
- Paediatric variants
- Summary
Forecast
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- Consistent growth
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- Figure 34: Forecast of the UK market for analgesics, 2004-09
- Figure 35: Forecast of the UK market for analgesics, 2004-09
- Healthy growth but deflation no longer characterises the market
- The scope for enhancement
- Factors incorporated in the forecast
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