Mintel's investigation into the fruit juice and juice drinks market will focus on the consumer, with an emphasis on buying patterns, trends and preferences. In addition, this report will spotlight market size and segmentation by juice type (bottled, refrigerated, frozen, canned, and concentrate) as well as key players within the industry. This report will also provide insight into such areas as new product development and fruit juice packaging.

This exclusive report on the U.S. Fruit Juice and Juice Drinks market analyzes market drivers such as presence of children, health considerations, and competition from other beverage types. This report also covers major suppliers in the fruit juice market, providing market share and sales data for each.

Mintel's exclusive consumer research explores usage and attitudes towards fruit juice and asks such questions as:

· What types of juice do you drink?

· What factors do you consider when buying juice (100% juice, refrigerated, etc.)?

· Do you worry about how much sugar that juices contain?

Finally, Mintel will examine the future of the fruit juice market, its growth potential and other issues as they apply to the fruit juice industry. This report contains US IRI InfoScan data.

Table of Contents: Introduction, Executive Summary, Market Drivers, Market Size & Trends, Market Segmentation, Supply Structure, Advertising & Promotion, New Product Trends, Retail Distribution, Consumer, Future, Forecast.