"Total US retail sales of 100% juice, juice drinks, and smoothies are estimated to grow by less than 1% in 2015, continuing the flatlining seen in recent years. Strong growth in the small, smoothies segment, driven by positive health perception and consumer interest in healthy snacking, has tempered losses seen in the much larger 100% juice segment, and the stagnation of juice drink sales."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Consumption Occasion
Smoothie Format
Opinions toward Juice, Juice Drinks, and Smoothies
Smoothie Purchase Location
Ideal Smoothie
Smoothie Innovation of Interest
Custom Consumer Group: Households with Children
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Juice, Juice Drinks and Smoothies
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
1st June 2016
“100% juice, juice drinks, and smoothies are not generally seen as versatile. Expanding functional positioning can help products in the category meet a wider range of consumer needs.” 
30th April 2016
“Consumers are more likely to view juice drinks as being high in sugar, high in calories, and containing too many artificial ingredients. 100% juice also performs better in terms of being viewed as a source of added nutrients, fresh, and being healthy overall.”
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Category sales stay flat in 2015; 4% growth 2010-15
