Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- High profile authors and best-selling titles
- Internet growth, e-books, and online usage encroach upon retail sales
- Key dominant suppliers
- Big-box retailers
- Consumers share attitudes towards retail booksellers
- A broad spectrum of book genres and subgenres
- Advertising campaigns promote general readership
- Future sales increases for religious genre
Market Drivers
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- Popular titles driven by pop culture
- Television book clubs
- Airport bookstores follow foot traffic
- Overstock items
- Aging of U.S. population
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- Figure 1: U.S. population projections, 1998, 2003 and 2008
- Reduced amount of leisure time
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- Figure 2: Attitudes towards daily time pressure, August 2003
- Brick-and-mortar bookstores versus online bookstores
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- Figure 3: Where books were bought in the last 12 months, 2000-2003
- Brick-and-mortar book locations
- Online shopping for books
- Industry dominated by a few big publishers
- The trend towards healthy reading
Market Size & Trends
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- Figure 4: Total U.S. retail sales of books, at current and constant prices, 1998-2003
- Graph 1: Total U.S. retail sales of books, at current and constant prices, 1998-2003
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Market Segmentation
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- Introduction
- Retail spending on books
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- Figure 5: U.S. sales of books, segmented by category, 2001 & 2003
- Graph 2: U.S. sales of books by category, 2003
- Adult trade books segment
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- Figure 6: Retail sales of adult trade books, at current and constant prices, 1998-2003
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- Figure 7: Number of adult trade hardcover books selling over 100,000 copies, 1996-2003
- Figure 8: Top ten hardcover fiction books, 2003
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- Figure 9: Top ten hardcover nonfiction books, 2003
- Juvenile trade books segment
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- Figure 10: Retail sales of juvenile trade books, at current and constant prices, 1998-2003
- Mass-market paperback books
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- Figure 11: Retail sales of mass-market paperback books, at current and constant prices, 1998-2003
- Religious books
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- Figure 12: Retail sales of religious books, at current and constant prices, 1998-2003
- Book clubs
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- Figure 13: Sales of books through book clubs, at current and constant prices, 1998-2003
- Mail-order books
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- Figure 14: Sales of mail-order books, at current and constant prices, 1998-2003
- University press books
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- Figure 15: Retail sales of university press books, at current and constant prices, 1998-2003
Supply Structure
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- INTRODUCTION
- Supply chain and the e-book
- FOREIGN TRADE
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- Figure 16: U.S. imports of printed books, 1998-2003
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- Figure 17: U.S. exports of printed books, 1998-2003
- COMPANIES AND BRANDS
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- Figure 18: Manufacturer retail sales of books in the U.S., 2001 & 2003
- Random House
- Penguin Putnam
- HarperCollins
- Simon & Schuster, Inc.
- Time Warner Book Group, Inc.
- Other publishers
Advertising & Promotion
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- Book trade advertising
- Get Caught Reading
- Reading is fundamental
- Barnes & Noble, Inc.
- Borders Group, Inc.
Retail Distribution
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- Introduction
- Stiff competition between sellers
- A matter of law
- The publisher-bookseller relationship
- Bookstores
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- Figure 19: Top bookstore chains, operating statistics, latest fiscal year-end
- Figure 20: Percentage change from latest fiscal year-end versus year prior
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- Figure 21: U.S. retail sales of books, by channel, 2001 & 2003
- Barnes & Noble
- Borders Books and Music
- Books-A-Million
- Mass Merchandisers and Clubs
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- Figure 22: Top mass merchandiser operating statistics, latest fiscal year-end
- Figure 23: Percentage change from latest fiscal year-end versus year prior
The Consumer
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- Introduction
- Book purchasing
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- Figure 24: Book purchasing, by gender, January-September 2003
- Form of books purchased
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- Figure 25: Types of books purchased, by gender, January-September 2003
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- Figure 26: Mean number of book type purchased, by gender, January-September 2003
- Genre of books purchased
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- Figure 27: Genre of books purchased, by gender, January-September 2003
- Books purchased as gifts
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- Figure 28: Book purchasing as a gift, by gender, January-September 2003
- Source of books purchased
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- Figure 29: Location of book purchasing, by gender, January-September 2003
- How books are purchased
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- Figure 30: Book purchasing methods, by gender, May 2004
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- Figure 31: Book purchasing methods, by age, May 2004
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- Figure 32: Book purchasing methods, by race/ethnicity, May 2004
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- Figure 33: Book purchasing methods, hispanic/non-hispanic, May 2004
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- Figure 34: Book purchasing methods, by household income, May 2004
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- Figure 35: Book purchasing methods, by education level, May 2004
- Attitudes towards bookstores among store shoppers
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- Figure 36: Attitudes towards bookstores among store shoppers, by gender, May 2004
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- Figure 37: Attitudes towards bookstores among store shoppers, by age, May 2004
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- Figure 38: Attitudes towards bookstores among store shoppers, by race/ethnicity, May 2004
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- Figure 39: Attitudes towards bookstores among store shoppers, by household income, May 2004
- Attitudes among online book buyers
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- Figure 40: Attitudes towards buying books online, by gender, May 2004
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- Figure 41: Attitudes towards buying books online, by age, May 2004
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- Figure 42: Attitudes towards buying books online, by race/ethnicity, May 2004
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- Figure 43: Attitudes towards buying books online, by household income, May 2004
- Attitudes towards bookstores among those who do not buy books online
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- Figure 44: Attitudes towards bookstores among non-online buyers, by gender, May 2004
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- Figure 45: Attitudes towards bookstores among non-online buyers, by age, May 2004
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- Figure 46: Attitudes towards bookstores among non-online buyers, by race/ethnicity, May 2004
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- Figure 47: Attitudes towards bookstores among non-online buyers, by household income, May 2004
- Summary
Future & Forecast
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- FUTURE TRENDS
- Popular themes driven by five large publishers
- The economy, population growth, and demographic shifts
- Media and entertainment choices
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- Figure 48: Hours per person per year using consumer media, by type, 2003-2005
- Retailers as publishers and publishers as retailers
- MARKET FORECAST
- Books
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- Figure 49: Forecast of total U.S. retail sales of books, at current and constant prices, 2003-2008
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- Graph 3: Sales trends of retail books from 1998-2008
- Adult trade books
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- Figure 50: Forecast of U.S. retail sales of adult trade books, at current and constant prices, 2003-2008
- Juvenile trade books
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- Figure 51: Forecast of U.S. retail sales of juvenile trade books, at current and constant prices, 2003-2008
- Mass-market paperback books
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- Figure 52: Forecast of U.S. retail sales of mass-market paperback books, at current and constant prices, 2003-2008
- Religious books
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- Figure 53: Forecast of U.S. retail sales of religious books, at current and constant prices, 2003-2008
- Forecast Factors
Appendix: Trade Associations
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