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Book Retailing - US - June 2004

INTRODUCTION AND ABBREVIATIONS
Introduction
Other relevant reports
Definition
Abbreviations & Terms
Abbreviations
Terms
EXECUTIVE SUMMARY
High profile authors and best-selling titles
Internet growth, e-books, and online usage encroach upon retail sales
Key dominant suppliers
Big-box retailers
Consumers share attitudes towards retail booksellers
A broad spectrum of book genres and subgenres
Advertising campaigns promote general readership
Future sales increases for religious genre
MARKET DRIVERS
Popular titles driven by pop culture
Television book clubs
Airport bookstores follow foot traffic
Overstock items
Aging of U.S. population
Figure 1: U.S. population projections, 1998, 2003 and 2008
Reduced amount of leisure time
Figure 2: Attitudes towards daily time pressure, August 2003
Brick-and-mortar bookstores versus online bookstores
Figure 3: Where books were bought in the last 12 months, 2000-2003
Brick-and-mortar book locations
Online shopping for books
Industry dominated by a few big publishers
The trend towards healthy reading
MARKET SIZE & TRENDS
Figure 4: Total U.S. retail sales of books, at current and constant prices, 1998-2003
Graph 1: Total U.S. retail sales of books, at current and constant prices, 1998-2003
MARKET SEGMENTATION
Introduction
Retail spending on books
Figure 5: U.S. sales of books, segmented by category, 2001 & 2003
Graph 2: U.S. sales of books by category, 2003
Adult trade books segment
Figure 6: Retail sales of adult trade books, at current and constant prices, 1998-2003
Figure 7: Number of adult trade hardcover books selling over 100,000 copies, 1996-2003
Figure 8: Top ten hardcover fiction books, 2003
Figure 9: Top ten hardcover nonfiction books, 2003
Juvenile trade books segment
Figure 10: Retail sales of juvenile trade books, at current and constant prices, 1998-2003
Mass-market paperback books
Figure 11: Retail sales of mass-market paperback books, at current and constant prices, 1998-2003
Religious books
Figure 12: Retail sales of religious books, at current and constant prices, 1998-2003
Book clubs
Figure 13: Sales of books through book clubs, at current and constant prices, 1998-2003
Mail-order books
Figure 14: Sales of mail-order books, at current and constant prices, 1998-2003
University press books
Figure 15: Retail sales of university press books, at current and constant prices, 1998-2003
SUPPLY STRUCTURE
 INTRODUCTION
Supply chain and the e-book
 FOREIGN TRADE
Figure 16: U.S. imports of printed books, 1998-2003
Figure 17: U.S. exports of printed books, 1998-2003
 COMPANIES AND BRANDS
Figure 18: Manufacturer retail sales of books in the U.S., 2001 & 2003
Random House
Penguin Putnam
HarperCollins
Simon & Schuster, Inc.
Time Warner Book Group, Inc.
Other publishers
ADVERTISING & PROMOTION
Book trade advertising
Get Caught Reading
Reading is fundamental
Barnes & Noble, Inc.
Borders Group, Inc.
RETAIL DISTRIBUTION
Introduction
Stiff competition between sellers
A matter of law
The publisher-bookseller relationship
Bookstores
Figure 19: Top bookstore chains, operating statistics, latest fiscal year-end
Figure 20: Percentage change from latest fiscal year-end versus year prior
Figure 21: U.S. retail sales of books, by channel, 2001 & 2003
Barnes & Noble
Borders Books and Music
Books-A-Million
Mass Merchandisers and Clubs
Figure 22: Top mass merchandiser operating statistics, latest fiscal year-end
Figure 23: Percentage change from latest fiscal year-end versus year prior
THE CONSUMER
Introduction
Book purchasing
Figure 24: Book purchasing, by gender, January-September 2003
Form of books purchased
Figure 25: Types of books purchased, by gender, January-September 2003
Figure 26: Mean number of book type purchased, by gender, January-September 2003
Genre of books purchased
Figure 27: Genre of books purchased, by gender, January-September 2003
Books purchased as gifts
Figure 28: Book purchasing as a gift, by gender, January-September 2003
Source of books purchased
Figure 29: Location of book purchasing, by gender, January-September 2003
How books are purchased
Figure 30: Book purchasing methods, by gender, May 2004
Figure 31: Book purchasing methods, by age, May 2004
Figure 32: Book purchasing methods, by race/ethnicity, May 2004
Figure 33: Book purchasing methods, hispanic/non-hispanic, May 2004
Figure 34: Book purchasing methods, by household income, May 2004
Figure 35: Book purchasing methods, by education level, May 2004
Attitudes towards bookstores among store shoppers
Figure 36: Attitudes towards bookstores among store shoppers, by gender, May 2004
Figure 37: Attitudes towards bookstores among store shoppers, by age, May 2004
Figure 38: Attitudes towards bookstores among store shoppers, by race/ethnicity, May 2004
Figure 39: Attitudes towards bookstores among store shoppers, by household income, May 2004
Attitudes among online book buyers
Figure 40: Attitudes towards buying books online, by gender, May 2004
Figure 41: Attitudes towards buying books online, by age, May 2004
Figure 42: Attitudes towards buying books online, by race/ethnicity, May 2004
Figure 43: Attitudes towards buying books online, by household income, May 2004
Attitudes towards bookstores among those who do not buy books online
Figure 44: Attitudes towards bookstores among non-online buyers, by gender, May 2004
Figure 45: Attitudes towards bookstores among non-online buyers, by age, May 2004
Figure 46: Attitudes towards bookstores among non-online buyers, by race/ethnicity, May 2004
Figure 47: Attitudes towards bookstores among non-online buyers, by household income, May 2004
Summary
FUTURE & FORECAST
 FUTURE TRENDS
Popular themes driven by five large publishers
The economy, population growth, and demographic shifts
Media and entertainment choices
Figure 48: Hours per person per year using consumer media, by type, 2003-2005
Retailers as publishers and publishers as retailers
 MARKET FORECAST
Books
Figure 49: Forecast of total U.S. retail sales of books, at current and constant prices, 2003-2008
Graph 3: Sales trends of retail books from 1998-2008
Adult trade books
Figure 50: Forecast of U.S. retail sales of adult trade books, at current and constant prices, 2003-2008
Juvenile trade books
Figure 51: Forecast of U.S. retail sales of juvenile trade books, at current and constant prices, 2003-2008
Mass-market paperback books
Figure 52: Forecast of U.S. retail sales of mass-market paperback books, at current and constant prices, 2003-2008
Religious books
Figure 53: Forecast of U.S. retail sales of religious books, at current and constant prices, 2003-2008
Forecast Factors
APPENDIX: TRADE ASSOCIATIONS

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