What you need to know
The major household appliance market experienced continued steady, conservative growth sustained by positive economic factors, coupled with a consistent stream of appliance innovation. The market is challenged by numerous factors, such as long replacement cycles. However, manufacturers could accelerate growth by appealing to evolving lifestyle-related interests.
Definition
For the purposes of this Report, Mintel defines the major appliance market as follows:
Clothes washers
Clothes dryers
Refrigerators (refrigerator freezer combinations and refrigerators without a freezer)
Freezers
Dishwashers
Ranges
Ovens
Cooktops (stand-alone)
Microwaves (stand-alone microwaves and built-in microwaves)
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