Mobile Gaming - UK - October 2019
Overview
 
What you need to know 
The mobile gaming sector is a powerhouse, generating an average growth rate of 18% between 2015 and 2018. Mintel expects to see a further 17% growth into 2019, to reach an estimated value of £1.169 billion. Mobile gaming apps continue to be the dominant category in the App Store and Google Play charts by revenue generated in the UK, ahead of entertainment, music and lifestyle apps. They are also the app category in which people are most likely to have spent money on downloads and in-app purchasing. The market for mobile gaming looks set to continue to grow into 2024, powered by new technological infrastructure, advancements in mobile game development and the emergence of a wider playing demographic. Technology companies will compete as to who will be able to provide the best cloud streaming service for mobile content, and brands and marketers will begin to prioritise this advertising medium to engage with 18-34 year old audiences.

Products covered in this Report
For the purposes of this Report, Mintel has used the following definitions: 

This Report looks at games available on mobile devices (ie smartphones and tablets). Games on handheld consoles (eg Nintendo 3DS, PlayStation Vita) are not within the scope of this Report.

Market size data represents the consumer spend on app purchases made through Apple’s App Store and Google’s Google Play app store, plus the value of in-app purchases made through those apps, based on data supplied by app analytics firm App Annie.

Some data in this Report is supplied by App Annie. App Annie is a mobile data and analytics platform which is committed to delivering a complete mobile performance offering, with more than 1,100 enterprise clients and 1 million registered users across the globe, and spanning all industries. It is headquartered in San Francisco with 12 offices worldwide. For more information from App Annie please email contact@appannie.com or visit its website https://www.appannie.com.        

Some data in this report is provided by Sensor Tower, a leading provider of market intelligence and insights for the global app economy. Please visit https://sensortower.com  for more information.