Organizing the Home - US - September 2019
Overview
 
What you need to know 
Perhaps a ramification of overconsumption in America is a new obsession with streamlining and “detoxing” every aspect of life, including the home, creating ample opportunities for the home storage and organization industry. Organizing the home is no longer a seasonal activity and retailers have a unique opportunity to increase participation by providing tools and services that help adults achieve their organized home goals. 

Definition 
The focus of this Report is on home organization projects that adults complete/purchase themselves, as well as projects completed by professionals. For the purpose of this Report, organization is defined as the way in which one structures and arranges their home and explores the motivations behind why adults undertake organization projects.