Author: Mintel Group Ltd.
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Approach to Health Management - US - August 2019
Overview
 
What you need to know 
Consumer spending on health-related services and products increased significantly from 2013-18, and a slowdown is nowhere in sight. Health management is universal, with many people placing significant pressure on medical professionals to guide their health and wellbeing through product recommendations and ailment and wellbeing care. With the foreseen doctor shortage and a broadening definition of what qualifies as a health and wellness provider, there’s an opportunity for market players to position themselves as go-to sources for health management. 

Definition 
This Report will explore consumer trends and behaviors toward finding treatments and information for specific ailments or good health. It will also explore prompts for seeking remedies and the success consumers experience when seeking information and resources for health management to help companies and brands better market to consumers.

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