Author: Mintel Group Ltd.
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Shopping for Household Care Products - US - August 2019
Overview
 
What you need to know 
The routine nature of shopping for household care products remains a challenge for category competitors, with cost, convenience and brand still dictating purchases. Yet younger shoppers express a willingness to try new products, particularly those that meet their natural and eco-friendly interests. While the majority of household care purchases still happen in-store, consumers continue to slowly migrate online for research and purchases, which opens opportunities for brands to get in front of and engage consumers. 

Definition 
This Report examines consumer attitudes and behaviors toward shopping for household care products, focusing primarily on:

●	Household paper products
●	Home laundry products
●	Household surface cleaners
●	Dishwashing products

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