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Gambling Review - UK - June 2019

OVERVIEW
What you need to know
Covered in this Report
EXECUTIVE SUMMARY
The market
Betting shops’ woes wipe out lottery growth
Figure 1: Forecast of consumer expenditure on retail gambling, 2013/14-2023/24
Lotteries extend their lead
Figure 2: Consumer expenditure on retail gambling, by segment, 2017/18
Venue numbers down again
Figure 3: Licensed gambling premises, by activity, 2014-18
The consumer
Market struggles to grow player base
Figure 4: Participation in gambling activities, April 2018 and March 2019
Migration online takes multichannel route
Figure 5: Methods of gambling, March 2019
Midweek flutter popular with punters
Figure 6: Gambling venue visiting, by day of week, March 2019
Casinos and bingo clubs buck solo trend
Figure 7: Gambling companions, March 2019
Gamblers drawn to friendly faces
Figure 8: Incentives to visiting gambling venues, March 2019
What we think
ISSUES AND INSIGHTS
Arcades’ facelift can help welcome more women
The facts
The implications
Female gamblers more environmentally aware
Is the pace of gambling set to slow?
The facts
The implications
Renouncing our need for ‘now’
Rewarding the long view
THE MARKET – WHAT YOU NEED TO KNOW
Betting shops blunt lotteries’ recovery
Lotteries extend their lead
Betting shop closures keep venue numbers falling
Online competition keeps retail gambling on the back foot
MARKET SIZE AND FORECAST
Market value hit by betting shops’ woes
Figure 9: Forecast of consumer expenditure on retail gambling, 2013/14-2023/24
Forecast
Figure 10: Forecast of consumer expenditure on retail gambling, 2013/14-2023/24
Forecast methodology
MARKET SEGMENTATION
Lotteries and gaming machines take 70p in the gambling pound
Figure 11: Consumer expenditure on retail gambling, by segment, 2017/18
Society draws emerge as lotteries’ main engine of growth
Figure 12: Lottery game sales, by segment, 2013/14-2017/18
Betting shops’ machine revenues start to slip
Figure 13: Consumer expenditure (GGY) on gaming machines, by venue, 2013/14-2017/18
Betting downturn deepens
Figure 14: Consumer expenditure (GGY) on retail* betting, 2013/14-2017/18
Casino gaming defies admissions decline
Figure 15: Consumer expenditure on casino gaming (GGY), 2013/14-2017/18
Old and new threats put pressure on bingo games
Figure 16: Consumer expenditure (GGY*) on bingo**, 2013-17
MARKET DRIVERS
Venue numbers take another knock
Figure 17: Licensed gambling premises, by activity, 2014-18
Online competition continues to grow
Figure 18: Change in GGY, by channel and gambling activity, 2016/17-2017/18
Venues still in the problem gambling firing line
Figure 19: Gambling venues used* by clients of the GamCare problem gambling service, 2016/17 and 2017/18
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Small lotteries gain as new name leads bingo segment
Arcades’ optimism feeds investment push
New take on bingo targets a younger crowd
Lotteries and betting shops drive adspend growth
MARKET SHARE
Lotteries: Societies still growing share
Figure 20: UK lottery sales, by operator share, 2017/18
Betting shops: Leader gains as rivals cut back
Figure 21: Leading UK betting shop operators, by number of premises, September 2018
Casinos: Grosvenor finds going tougher
Figure 22: Leading UK casino operators, by number of venues, September 2018
Bingo clubs: Buzz succeeds Gala as market leader
Figure 23: Leading UK bingo club operators, by number of venues, September 2018
Arcades: Rise in revenue for market leaders
Figure 24: Leading UK AGC operators, by number of venues, May 2019
LAUNCH ACTIVITY AND INNOVATION
National Lottery picks some new numbers
Bingo’s social status attracts an alternative crowd
Casinos can switch from entertainment to experiences
Arcades invest in new opportunity for growth
ADVERTISING AND MARKETING ACTIVITY
Brand launches and major events drive up adspend
Figure 25: Retail gambling operators’ main monitored advertising spend, 2016-18
Nielsen Ad Intel coverage
Betting market ready to tone down TV advertising
THE CONSUMER – WHAT YOU NEED TO KNOW
Market struggles to build its player base
Multichannel play a staging post in migration online
A midweek flutter proves most popular
Casinos and bingo clubs buck solo play trend
Gamblers drawn to friendly faces
GAMBLING ACTIVITIES
New lottery aims to draw in younger players
Figure 26: Participation in gambling activities, April 2018 and March 2019
Very few non-players fancy a flutter
Figure 27: Interest in future participation in gambling activities, April 2018 and March 2019
METHODS OF GAMBLING
Mobile offers retail gamblers most direct route online
Figure 28: Methods of gambling, March 2019
Arcades have potential to build female appeal
Figure 29: Gaming machine/online slots play, by channel and gender, March 2019
VENUE VISITING HABITS
Gamblers enjoy a midweek flutter
Figure 30: Gambling venue visiting, by day of week, March 2019
Daytime play dominates
Figure 31: Gambling venue visiting, by time of day, March 2019
GAMBLING COMPANIONS
Bettors and machine players go it alone
Figure 32: Gambling companions, March 2019
Social gamblers prefer a night out
Figure 33: Visiting gambling venues alone and with friends, by time of day visited, March 2019
INCENTIVES TO VENUE VISITING
Friendliness factor draws the crowds
Figure 34: Incentives to visiting gambling venues, March 2019
Special offers for social gamblers
Figure 35: Importance of special offers/promotions as an incentive to gambling venue visiting, March 2019
APPENDIX – DATA SOURCES, ABBREVIATION AND SUPPORTING INFORMATION
Data sources
Abbreviations
Consumer research methodology
APPENDIX – MARKET SIZE AND FORECAST
Fan chart forecast
Figure 36: Forecast of consumer expenditure on retail gambling, 2019/20-2023/24

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