Author: Mintel Group Ltd.
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Gen Z Beauty Consumer - US - May 2019
Overview
 
What you need to know 
Generation Z consists of an array of young consumers at different stages in life. This diverse age range can be a challenge for brands as some Gen Zs are completely dependent on their parents, while others are branching out on their own for the first time. Regardless of age, these consumers are generally more engaged and socially conscious than older generations, making them a key demographic for brands looking to disrupt the industry.

Definition
For the purposes of this Report, Mintel has defined the market as follows:

●	Color cosmetics (including nail color and care)
●	Fragrances
●	Haircare
●	Facial skincare
●	Beauty devices (ie skincare appliances and hair appliances)
●	Body care and sun protection products
●	Soap, bath, and shower products

Excluded:

●	Shaving and hair removal products
●	Deodorant
●	Oral care

Research was conducted among consumers aged 12-24. For the purposes of this Report, Mintel has divided these consumers into two groups:

Older/Adult Gen Zs

●	Consumers aged 18-24

Younger Gen Zs

●	Younger teens and tweens aged 12-17

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© Mintel Group Ltd.