Author: Mintel Group Ltd.
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Vacation Planning - US - April 2019
Overview
 
What you need to know 
Seven in ten (72%) of US consumers went on an overnight vacation in the last year. Their love of travel meant an estimated $499.7 billion dollars in revenue for companies in the vacation travel industry, a number that is expected to grow steadily in the next five years. This report focuses on the people that plan vacations, from what they look for in a destination to concerns, to what makes them return to an old vacation spot.

Definition 
●	Planners: adults aged 18+ who have planned a vacation in the last 12 months. Where appropriate, such as when asked about a trip they went on, this is interchangeable with the term “traveler.” 
●	Travel supplier: Any company that provides a good or service that is used for travel. This includes airlines, hotels, rental cars, tour operators, resorts, online travel agencies (OTAs), etc.

This report uses the STR Global classification terms for hotel tiers, which are defined as follows:

●	Luxury
●	Upper Upscale
●	Upscale
●	Upper Midscale
●	Midscale
●	Economy

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