Author: Mintel Group Ltd.
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Men's and Women's Beauty and Grooming Routines - UK - April 2019
Overview
 
What you need to know 
With 69% of adults spending under 15 minutes maintaining their appearance in the morning and 63% spending under 15 minutes in the evening, speed and ease of use claims remain relevant in the beauty and grooming categories. 

76% have not changed the time spent on their routines in the last 12 months, however with 46% of those who have spent longer doing so due to enjoying their routines, there are opportunities to enhance beauty routines and incorporate more holistic benefits.

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