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Food Storage and Trash Bags - US - March 2019

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY 
The market
Market remains stable
Figure 1: Total US sales and fan chart forecast of food storage and trash bags, at current prices, 2013-23
The issues
Trash bags have some performance problems
Figure 2: Trash bag frustrations, January 2019
Price-driven shopping
Figure 3: Select attitudes toward shopping for food storage and trash bags, January 2019
Eco-unfriendly recognized as a problem
Figure 4: Attitudes toward eco-friendly food storage and trash bags, by select attitudes toward eco-friendly and sustainable food storage and trash bags, January 2019
The opportunities
Reaching the premium consumer
Figure 5: Attitudes toward shopping for premium food storage and trash bags, by age, parental status, January 2019
Uses beyond the kitchen to add value
Figure 6: Attitudes toward food storage organization and functionality, January 2019
Sustainability claims could cultivate loyalty
Figure 7: Usage of plastic and reusable food storage bags, January 2019
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Stable sales for a functional category
Trash bag sales dominate market
Other retailers account for two thirds of market
Food storage products offer solutions for decluttering and organization
Market influenced by demographic cohorts
Cost consciousness stifles premium spending despite strong economy
MARKET SIZE AND FORECAST
Functional category fights to realize meaningful growth
Figure 8: Total US sales and fan chart forecast of food storage and trash bags, at current prices, 2013-23
Figure 9: Total US retail sales and forecast of food storage and trash bags, at current prices, 2013-23
MARKET BREAKDOWN
Trash bag sales dominate, smaller segments drive growth
Figure 10: Share of US retail sales of food storage and trash bags, by segment, 2018
Figure 11: Total US retail sales of food storage and trash bags, by segment, at current prices, 2016 and 2018
Other retailers account for two thirds of market
Figure 12: Total US retail sales of food storage and trash bags, by channel, at current prices, 2016 and 2018
MARKET PERSPECTIVE
An organized home supports health, lifestyle trends
MARKET FACTORS 
Population growth favorable for market; age impacts how users shop
Figure 13: Population aged 18 or older, by age, 2013-23
Family households important to market
Figure 14: Family and non-family households, 2013-18
Cost-conscious mentality challenges premium spending
Figure 15: Consumer Sentiment Index, January 2007-January 2019
KEY PLAYERS – WHAT YOU NEED TO KNOW 
Rank Group, The Clorox Company, private label lead market
Private label sales grow
Plastic food bag sales stagnant
Aesthetics, function and tech can elevate food storage product usage
MANUFACTURER SALES OF FOOD STORAGE AND TRASH BAGS
Rank Group and private label fuel market growth
Sales of food storage and trash bags by company
Figure 16: Multi-outlet sales of food storage and trash bags, by leading companies, rolling 52 weeks 2017 and 2018
WHAT’S WORKING?
Private label sees growth in all segments
Figure 17: Private label multi-outlet sales of food storage and trash bags, rolling 52 weeks 2017 and 2018
Alignment as ethically responsible favors private label brands
Reynolds innovation focuses on value-added convenience
Figure 18: Reynolds Kitchens multi-outlet sales of select food storage and trash bags, rolling 52 weeks 2017 and 2018
WHAT’S STRUGGLING?
Sizeable plastic food bag segment is flat
Figure 19: Multi-outlet sales of plastic food bags, by leading companies and brands, rolling 52 weeks 2017 and 2018
Figure 20: Food storage bags usage, January 2019
WHAT’S NEXT?
Elevating form, function and sustainability
Brands get sassy
Figure 21: Pyrex “Eat Your Words” line Instagram post, August 2018
Meal prep trend
Organization trend
Smart storage
THE CONSUMER – WHAT YOU NEED TO KNOW 
Unscented trash bags have strongest acceptance
Trash bags picked up during household shopping trips
Usage of food storage products driven by price and function
Mass, grocery stores most shopped for food storage
Private label entices price-driven consumers
Rips and odor frustrate trash bag users
Organization trends could elevate food storage products
TRASH BAG USAGE
Scent sensitivity impacts trash bag usage
Figure 22: Trash bag usage, January 2019
Younger women skew heavier in use of scented trash bags
Figure 23: Trash bag usage, by gender and age, January 2019
Scented bags help combat odors for families and large households
Figure 24: Trash bag usage, by parental status, household size, January 2019
RETAILERS SHOPPED FOR TRASH BAGS 
Trash bags picked up during household shopping trips
Figure 25: Retailers shopped for trash bags, January 2019
Lower income households attracted to dollar stores
Figure 26: Retailers shopped for trash bags – dollar store, by household income, January 2019
Suburbanites prefer club stores; other areas use dollar stores
Figure 27: Select retailers shopped for trash bags, by living location, January 2019
ATTITUDES TOWARD TRASH BAG SCENTS 
Fresh scents strike alignment for being pleasant and effective
Figure 28: Scent attributes for trash bags, January 2019
FOOD STORAGE PRODUCT USAGE 
Usage remains consistent in food storage products
Figure 29: Food storage product usage, December 2016 and January 2019
Younger consumers jump on the mason jar bandwagon
Figure 30: Select food storage product usage, by age, January 2019
Moms show strong support of reusable plastic food storage
Figure 31: Food storage product usage, by parental status and gender, January 2019
RETAILERS SHOPPED FOR FOOD STORAGE PRODUCTS
Mass, grocery stores most shopped for food storage
Figure 32: Retailers shopped for food storage products, January 2019
Age and parent status influence retailers shopped
Figure 33: Select retailers shopped for food storage products, by age, parental status, January 2019
ATTITUDES TOWARD SHOPPING 
Price-driven consumers challenge the category
Figure 34: Attitudes toward shopping for food storage and trash bags, January 2019
Young and less affluent shop based on price
Figure 35: Attitudes toward shopping for food storage and trash bags, by age, household income, January 2019
Dads demand premium products
Figure 36: Attitudes toward shopping for food storage and trash bags – premium options are worth the extra cost, by parental status and gender, January 2019
CATEGORY FRUSTRATIONS 
Eco-friendly options have room to improve
Scented options struggle
Figure 37: Category frustrations, January 2019
Young adults frustrated by trash bags that rip easily
Figure 38: Performance frustrations – trash bags rip too easily, by age, January 2019
ATTITUDES TOWARD FOOD STORAGE AND ORGANIZATION 
Organization trends could elevate food storage products
Head room for eco-friendly options
Figure 39: Attitudes toward food storage and organization, January 2019
Bacteria and proper disposal of plastic concern eco-friendly seekers
Figure 40: Attitudes toward eco-friendly food storage and trash bags, by select attitudes toward eco-friendly and sustainable food storage and trash bags, January 2019
18-34s want multifunctional products but don’t think about non-food use
Figure 41: Select attitudes toward food storage and organization, by age, January 2019
Parents seek organization and function
Figure 42: Attitudes toward food storage and organization, by parental status, January 2019
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Sales data
Fan chart forecast
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
APPENDIX – THE MARKET 
Figure 43: Total US retail sales and forecast of food storage and trash bags, at inflation-adjusted prices, 2013-23
Figure 44: Total US retail sales of food storage and trash bags, by channel, at current prices, 2013-18
APPENDIX – KEY PLAYERS 
Figure 45: Multi-outlet sales of trash bags, by leading companies and brands, rolling 52 weeks 2017 and 2018
Figure 46: Multi-outlet sales of plastic food bags, by leading companies and brands, rolling 52 weeks 2017 and 2018
Figure 47: Multi-outlet sales of aluminum foil, by leading companies and brands, rolling 52 weeks 2017 and 2018
Figure 48: Multi-outlet sales of plastic wrap, by leading companies and brands, rolling 52 weeks 2017 and 2018
Figure 49: Multi-outlet sales of waxed paper, by leading companies and brands, rolling 52 weeks 2017 and 2018

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