Author: Mintel Group Ltd.
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Families and Technology - US - February 2019
Overview
 
What you need to know
Mobile devices like tablets and smartphones have become a constant presence in the lives of most kids. Parents are open to new technology, including smart speakers, but have complicated feelings about whether it is a positive or negative force in their kids’ lives and are doing their best to keep their kids safe from cyberbullies and online predators.

Definitions
For the purposes of this Report, Mintel has used the following definitions:

●	Parents: adults aged 18+ with at least one child under age 18 living in the household.
●	Nonparents: adults without children under age 18 living in the household (may have adult children or no children).

Families’ use of subscription-based music and video streaming services (eg Spotify, Netflix) and detailed findings on video gaming will not be addressed in this Report. See Attitudes Toward Gaming – US, March 2019; Streaming Audio – US, October 2018; and Pay TV – US, November 2018 for detailed coverage of these topics.

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© Mintel Group Ltd.