Author: Mintel Group Ltd.
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Children's Clothing - US - February 2019
Overview
 
What you need to know
Although future growth faces some challenges due to declining birth rates, the market is steady. Retailers need to find ways to evolve the meaning of value and convenience for parents, especially as they do more shopping online. Further, looking to existing shoppers to drive incremental sales will be important for maintaining ongoing engagement. Retailers need to consider parents’ and children’s style preferences, especially as kids play a big role in purchase decisions. Those that capture the attention of parents and their kids have a chance to encourage additional self-purchases from parents and retain children as loyal customers when they transition to independent shoppers.

Definition
This Report covers the market related to shopping for children’s clothing up to and including preteen clothes, and includes the following groups:

●	infant (<1 year)
●	toddler/preschool (1-5 years)
●	young boys and girls/preteen (6-11 years)

The principal types of clothing covered in this report include:

●	sleepwear
●	underwear
●	daywear
●	outerwear

Excluded from this Report are children’s footwear, accessories/jewelry and hats/gloves. Footwear was covered in Mintel’s Children’s Footwear – US, March 2017.

This Report builds on the analysis presented in Mintel’s Children’s Clothing – US, February 2017 and October 2015 and Children’s Clothes Shopping – US, November 2013.

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© Mintel Group Ltd.