Author: Mintel Group Ltd.
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Consumer Snacking Trends - China - January 2019
Overview
 
What you need to know
Snack nuts has become the largest segment of the big snacking category since 2015, and it has also enjoyed the highest growth rate over 2013-18. Traditional snack categories, such as sugar confectionery, chips and ice cream, although regarded as less healthy, are still popular (especially among younger consumers and Mintropolitans) and see a recovery in terms of the growth rate of sales value. It is likely driven by consumers’ indulgence needs and the premiumisation of these categories.

Looking ahead, fresh fruits/vegetables-based snacks and dairy-based desserts will become more popular as snack choices, not only because they are regarded as healthier, but also because product and package innovations have made them more fresh and convenient to eat. As consumers today are concerned more on the freshness of snacks, “short-shelf-life” snacks in baked goods have entered the spotlight. And innovations featuring this trend may expand to other major categories.

Covered in this Report
This Report looks at consumers’ snacking habits, defined as eating between meals, included but not limited to: salty snacks, biscuit/cookies, chocolate and sugar confectionery, meat snacks, as well as types of foods that are not conventional snack products but become adopted by consumers as a snack

option, eg yogurt, and fruits or vegetables. 

The Report will look at consumers’ snacking purchase channels, consumers’ trading up preferences, consumers’ definition of better-for-you snacks, and other habits and attitudes towards snack choices.

Definition
Mintel divides consumers into three groups based on their MPI (Monthly Personal Income).

Low earner is defined with monthly personal income as RMB4,999 or below;

Mid earner is defined with monthly personal income as RMB5,000-7,999;

High earner is defined with monthly personal income as RMB8,000 or above.

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