European Retail Rankings - December 2018

INTRODUCTION
Report scope
Excel tables
 TECHNICAL NOTES
Inclusion criteria
Definitions
Rankings
A note on voluntary groups and co-ops
Comparability
Currency
Figure 1: Exchange rates: national currency against the Euro, 2015-17
Financial years
VAT
Figure 2: VAT rates around Europe, 2013-18
Accounting
Classifications
Figure 3: Sector codes
Figure 4: Country codes
Abbreviations
Sources
WINNERS AND LOSERS
The European Top 20
The growth of the discounters
The rise of online
Figure 5: Europe’s top 20 retailers rankings, 2015-17
Where next?
CLOTHING AND FOOTWEAR SPECIALISTS 
Figure 6: Europe: clothing and footwear retailers: annual growth vs all retail sales growth, 2013-18
The sector
The retailers
Leading retailers
Figure 7: Top 350 European retailers: Top 10 clothing and footwear specialists, 2017/18
DIY SPECIALISTS
Figure 8: DIY Specialists: annual growth vs all retail sales growth, 2013-18
The sector
The retailers
Leading retailers
Figure 9: Top 350 European retailers: Top 10 DIY specialists, 2017/18
ELECTRICAL GOODS SPECIALISTS 
Figure 10: Europe: Electrical goods specialists: Annual growth vs all retail sales growth, 2013-18
The sector
The retailers
Leading retailers
Figure 11: Top 350 European retailers: Top 10 food specialists, 2016/17
FOOD RETAILERS 
Figure 12: Europe: food retailers: Annual growth vs all retail sales growth, 2013-18
The sector
The retailers
Leading retailers
Figure 13: Top 350 European retailers: Top 10 food specialists, 2017/18
FURNITURE SPECIALISTS
Figure 14: Furniture specialists: annual growth vs all retail sales growth, 2013-18
The sector
The retailers
Leading retailers
Figure 15: Top 350 European retailers: Top 10 household goods and furniture specialists, 2017/18
HEALTH & BEAUTY
Figure 16: Europe: H&B retailers: annual growth vs all retail sales growth, 2013-18
The sector
The retailers
Leading retailers
Figure 17: Top 350 European retailers: Top 10 health and beauty specialists, 2017/18
HOME SHOPPING (NON-STORE RETAILERS)
Figure 18: Europe: Non-store retailers: annual growth vs all retail sales growth, 2013-18
The sector
The retailers
Leading retailers
Figure 19: Top 350 European retailers: Top 10 home shopping specialists, 2017/18
MISCELLANEOUS SPECIALISTS
Figure 20: Miscellaneous specialists: Annual growth vs all retail sales growth, 2013-18
The sector
The retailers
Leading retailers
Figure 21: Top 350 European retailers: Top 10 miscellaneous specialists, 2016/17
MIXED GOODS RETAILERS
Figure 22: Europe: Mixed goods retailers: Annual growth vs all retail sales growth, 2013-18
The sector
The retailers
Leading retailers
Figure 23: Top 350 European retailers: Top 10 mixed goods specialists, 2017/18
AUSTRIA
Austria: Background
The retail sector in Austria
Figure 24: Austria: Retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Austria
Figure 25: Top 350 European retailers: top 10 in Austria, 2017/18
BELGIUM
Belgium: Background
The retail sector in Belgium
Figure 26: Belgium: Retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Belgium
Figure 27: Top 350 European retailers: top 10 in Belgium, 2017/18
BULGARIA
Bulgaria: Background
The retail sector in Bulgaria
Figure 28: Bulgaria: Retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Bulgaria
Figure 29: Top 350 European retailers: top six in Bulgaria, 2017/18
CROATIA
Croatia: Background
The retail sector in Croatia
Figure 30: Croatia: Retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Croatia
Figure 31: Top 350 European retailers: top 10 in Croatia, 2017/18
CZECHIA (CZECH REPUBLIC)
Czechia: Background
The retail sector in Czechia
Figure 32: Czechia: Retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Czechia
Figure 33: Top 350 European retailers: top 10 in Czechia, 2017/18
DENMARK
Denmark: Background
The retail sector in Denmark
Figure 34: Denmark: Retail sales (excluding VAT), 2014-18
Leading retailers in Denmark
Figure 35: Top 350 European retailers: top 10 in Denmark, 2017/18
ESTONIA
Estonia: Background
The retail sector in Estonia
Figure 36: Estonia: retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Estonia
Figure 37: Top 350 European retailers: top 10 in Estonia, 2017/18
FINLAND
Finland: Background
The retail sector in Finland
Figure 38: Finland: Retail sales (excl VAT), 2014-18
Leading retailers in Finland
Figure 39: Top 350 European retailers: top 10 in Finland, 2017/18
FRANCE
France: Background
The retail sector in France
Figure 40: France: Retail sales (excl VAT), 2014-18
Leading retailers in France
Figure 41: Top 350 European retailers: top 10 in France, 2017/18
GERMANY
Germany: Background
The retail sector in Germany
Figure 42: Germany: retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Germany
Figure 43: Top 350 European retailers: top 10 in Germany, 2017/18
GREECE
Greece: Background
The retail sector in Greece
Figure 44: Greece: retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Greece
Figure 45: Top 350 European retailers: top 10 in Greece, 2017/18
HUNGARY
Hungary: Background
The retail sector in Hungary
Figure 46: Hungary: retail sales breakdown (excl VAT), 2014-18
Figure 47: Top 350 European retailers: top 10 in Hungary, 2017/18
IRELAND
Ireland: Background
The retail sector in Ireland
Figure 48: Ireland: retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Ireland
Figure 49: Top 350 European retailers: top 10 in Ireland, 2017/18
ITALY
Italy: background
The retail sector in Italy
Figure 50: Italy: Retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Italy
Figure 51: Top 350 European retailers: top 10 in Italy, 2017/18
LATVIA
Latvia: Background
The retail sector in Latvia
Figure 52: Latvia: retail sales breakdown (excl VAT), 2014-18
The leading retailers in Latvia
Figure 53: Top 350 European retailers: top nine in Latvia, 2017/18
LITHUANIA
Lithuania: Background
The retail sector in Lithuania
Figure 54: Lithuania: retail sales breakdown (excl VAT), 2014-18
The leading retailers in Lithuania
Figure 55: Top 350 European retailers: top nine in Lithuania, 2017/18
NETHERLANDS
The Netherlands: Background
The retail sector in The Netherlands
Figure 56: The Netherlands: Retail sales breakdown (excl. VAT), 2014-18
The leading retailers in the Netherlands
Figure 57: Top 350 European retailers: top 10 in the Netherlands, 2017/18
NORWAY
Norway: Background
The retail sector in Norway
Figure 58: Norway: Retail sales (excl VAT), 2014-18
Leading retailers in Norway
Figure 59: Top 350 European retailers: top 10 in Norway, 2017/18
POLAND
Poland: Background
The retail sector in Poland
Figure 60: Poland: Retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Poland
Figure 61: Top 350 European retailers: top 10 in Poland, 2017/18
PORTUGAL
Portugal: Background
The retail sector in Portugal
Figure 62: Portugal: Retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Portugal
Figure 63: Top 350 European retailers: top 10 in Portugal, 2017/18
ROMANIA
Romania: Background
The retail sector in Romania
Figure 64: Romania: Retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Romania
Figure 65: Top 350 European retailers: top 10 in Romania, 2017/18
RUSSIA 
Russia: Background
The retail sector in Russia
Figure 66: Russia: Retail sales, by broad sector (excl. VAT), 2014-18
The leading retailers in Russia
Figure 67: Top 350 European retailers: top 10 in Russia, 2017/18
SLOVAKIA
Slovakia: Background
The retail sector in Slovakia
Figure 68: Slovakia: retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Slovakia
Figure 69: Top 350 European retailers: top 10 in Slovakia, 2017/18
SLOVENIA
Slovenia: Background
The retail sector in Slovenia
Figure 70: Slovenia: Retail sales breakdown, excl. VAT, 2014-18
Leading retailers in Slovenia
Figure 71: Top 350 European retailers: top eight in Slovenia, 2017/18
SPAIN
Spain: Background
The retail sector in Spain
Figure 72: Spain Retail sales breakdown (excl. VAT), 2014-18
The leading retailers in Spain
Figure 73: Top 350 European retailers: top 10 in Spain, 2017/18
SWEDEN
Background
The retail sector in Sweden
Figure 74: Sweden: Retail sales (excl VAT), 2014-18
Leading retailers in Sweden
Figure 75: Top 350 European retailers: top 10 in Sweden, 2017/18
SWITZERLAND
Switzerland: Background
The retail sector in Switzerland
Figure 76: Switzerland: Retail sales breakdown (excl. VAT), 2014-18
Leading retailers in Switzerland
Figure 77: Top 350 European retailers: top 10 in Switzerland, 2017/18
TURKEY
Turkey: Background
The retail sector in Turkey
Figure 78: Turkey: Retail sales (excl VAT), 2014-18
Leading retailers in Turkey
Figure 79: Top 350 European retailers: top 10 in Turkey, 2017/18
UK
UK: Background
The retail sector in the UK
Figure 80: UK: Retail sales (excluding VAT) 2014-18
Leading retailers in the UK
Figure 81: Top 350 European retailers: top 10 in UK, 2017/18
AHOLD DELHAIZE
What we think
Investing in unique in-store experiences
Checkout-free store
New small store format dedicated to fulfil local customers’ demand for convenience
Updated brand positioning driving like-for-like sales at Delhaize Belgium
Testing fresh foods vending machine
Seamless and convenient online shopping experience
Expanding fulfilment capabilities to support e-commerce growth
Voice-activated shopping
Commitment to eradicate plastic waste
Company background
Company performance
Figure 82: Ahold Delhaize: group financial performance*, 2015-17
Figure 83: Ahold Delhaize: outlet data, 2015-17
Retail offering
ALDI
What we think
Encouraging ‘one-stop shopping’
Launching in Italy
Growing harmonisation
Company background
Company performance
Figure 84: Aldi: estimated group financial performance, 2013-17
Figure 85: Aldi: Outlet data, 2013-17
Retail offering
AMAZON.COM
What we think
Geographical expansion
Prime
Marketplace
AWS
Profitability
What next?
Food
Clothing
Electricals and others
Company background
Company performance
Published sales and total sales volumes
Figure 86: Amazon: sales breakdown by source of income, 2015-17
Figure 87: Amazon: sales breakdown by source of income, 2017
First half 2018
Gross merchandise volume (GMV)
Figure 88: Amazon: estimated group gross merchandise volume, 2015-17
GMV by country
Figure 89: Amazon.com Inc: group financial performance, 2013-17
UK sales by product
Figure 90: Amazon UK: estimated sales by product, 2017
Retail offering
ASDA GROUP
What we think
Sainsbury’s merger: not the end for the Asda brand but is it good for Sainsbury’s?
Abandoning price guarantee shouldn’t impact perceptions of competitiveness
A greater focus on sustainability
More flexible on customers’ specific needs
Digital offer refinements
Company background
Company performance
Figure 91: Asda Group Ltd: Group financial performance, 2013-17
Figure 92: Asda Stores Ltd: Breakdown of revenue between sale of goods and fuel, 2013-17
Figure 93: Asda Group Ltd: Outlet data, 2013-17
Figure 94: Asda Group Ltd: Outlets, by type, 2017/18
Retail offering
AUCHAN
What we think
Growing focus on proximity
Single brand transformation continues
Horizon alliance offers opportunity to boost buying power
Recovering lost ground on digital
Company background
Company performance
Figure 95: Auchan: group financial performance, 2013-17
Figure 96: Auchan: outlet data, 2013-17
Retail offering
CARREFOUR
What we think
The Bompard era and Carrefour 2022 transformation plan
New blood
The hypermarket format
Remodellings and transformations in all countries
Partnerships
Online
Specialist e-commerce sites
Organics
Company background
Company performance
Figure 97: Carrefour: group financial performance, 2013-17
Figure 98: Carrefour: outlet data, 2013-17
Figure 99: Carrefour: store numbers by country, December 2017
Figure 100: Carrefour (Europe): outlet numbers by format, 2013-17
Retail offering
CECONOMY (MEDIAMARKT/SATURN)
What we think
MediaMarkt/Saturn, Fnac Darty alliance to fend off online competition
Enhanced in-store experience to draw customers in
Digital payment solutions to speed up the checkout process
Initiatives to grow online sales further
Focusing on expertise
Company background
Company performance
Figure 101: Ceconomy: Group financial performance, 2013/14-2017/18
Figure 102: Ceconomy: Outlet data, 2013/14-2017/18
Retail offering
EBAY 
What we think
Marketplace
No longer a fast-growing business
Progress in 2017
Shortcomings vs Amazon
What next?
Company background
Company performance
Figure 103: eBay: group gross merchandise volume, 2013-17
Figure 104: eBay: major markets, estimated growth in GMV in local currency, 2014-17
Figure 105: eBay Europe: sales, excluding VAT, 2015-17
Retail offering
EDEKA GROUP
What we think
Luxurious supermarket shopping experience
Groceries delivered straight into customers’ fridges
Teams up with one click recipe app in new online grocery venture
Quick and easy payment options
Focusing on health and wellness offer
Laser labelling to reduce plastic packaging
Company background
Company performance
Figure 106: Edeka Group: food retail sales performance, 2013-17
Figure 107: Edeka Group: outlet data, 2013-17
Retail offering
IKEA
What we think
City centre approach
Going green
Continued expansion
Company background
Company performance
Figure 108: IKEA: Group sales performance, 2013/14-2017/18
Figure 109: IKEA: Outlet data, 2013/14-2017/18
Retail offering
INTERMARCHÉ/ITM ENTREPRISES
What we think
Evolution of online grocery
Relaunch of website
Urban stores to fulfil every need
Encouraging healthy eating
All change on promotions
Company background
Company performance
Figure 110: Groupement des Mousquetaires (Intermarché/ITM Entreprises): Group sales performance, 2013-17
Figure 111: Groupement des Mousquetaires (Intermarché/ITM Entreprises): Outlet data, 2013-17
Retail offering
E. LECLERC
What we think
Tackling the lucrative Paris market
Pedestrian Drive to capitalise on growing urbanisation and demand for convenience
Standalone store concept dedicated to organic food
Instant ordering through Google’s voice assistant platform
New online channel to make shopping convenient for Spanish customers
Company background
Company performance
Figure 112: E Leclerc: France, estimated sales performance, 2013-17
Figure 113: E Leclerc: outlets and estimated sales per outlet, 2013-17
Retail offering
MERCADONA
What we think
Stores: the focus is on efficient and fresh
Online development being addressed
What next?
Company background
Company performance
Figure 114: Mercadona: group financial performance, excl. VAT, 2013-17
Figure 115: Mercadona: outlet data, 2013-17
Retail offering
MIGROS (SWITZERLAND)
What we think
A conglomerate
Food leads the way
Company background
Company performance
Figure 116: Migros (Switzerland): Group sales performance, 2013-17
Figure 117: Migros (Switzerland): Outlet data, 2013-17
Retail offering
REWE
What we think
More prominence for German goods and animal welfare
Continued focus on sustainability
EU directive threatens structure of Rewe and similar businesses
Company background
Company performance
Figure 118: Rewe: group financial performance, 2013-17
Figure 119: Rewe: outlet data, 2013-17
Retail offering
J SAINSBURY (UK)
What we think
‘Combination’ with Asda has potential to transform the business
Beauty and clothing sectors targeted for expansion
Improving payment options to reduce checkout queues
Delivery enhancements help to refine online offer
Expanding reach
More reasons to shop in-store
Taking full control of Nectar opens up possibilities
Company background
Company performance
Figure 120: J Sainsbury (UK): Group financial performance, 2013/14-2017/18
Figure 121: J Sainsbury (UK): Outlet data, 2013/14-2017/18
Retail offering
SCHWARZ GROUP
What we think
Tight controls the key
Problems in fresh foods
Lessons from the UK
Online
Where next?
Company background
Company performance
Figure 122: Schwarz Group: Group financial performance, 2013/14-2017/18
Figure 123: Schwarz Group: Outlet data, 2013/14-2017/18
Retail offering
SYSTèME U
What we think
France's largest purchase alliance
Potential grocery supply deal with Amazon
Personalising the online shopping experience
Mobile app to simplify ingredient and allergen information
Company background
Company performance
Figure 124: Système U: Estimated group sales performance, 2013-17
Figure 125: Système U: Outlet data, 2012/13-2016/17
Retail offering
TESCO 
What we think
Recent performance
Strategy
Cutting costs
Looking for growth - Booker
Cutting back on general merchandise
Discounting and Jack’s
So what could go wrong?
Where next?
Company background
Company performance
Figure 126: Tesco: Like-for-like growth by UK format, 2014/15-2018/19
Figure 127: Tesco Central Europe and Asia, like-for-like growth, 2016/17-2018/19
Figure 128: Tesco Plc: Group financial performance, 2013/14-2017/18
Figure 129: Tesco Plc: Outlet data, 2013/14-2017/18
Retail offering
WM MORRISON GROUP
What we think
Fresh Look store makeover driving supermarket sales growth
Morrisons.com expands online delivery catchment
Wholesale extending the reach of Morrisons and making the brand accessible to more consumers
Voice-enabled shopping through Alexa
Tapping into meat-free tastes
Expanded non-food product offering
War on plastic
Preparing for Brexit
Company background
Company performance
Figure 130: Wm Morrison Group: Group financial performance, 2013/14-2017/18
Figure 131: Wm Morrison Group: Outlet data, 2013/14-2017/18
Retail offering