Beer - China - December 2018
Overview
 
What you need to know
The beer market will continue to grow in value, though consumption volume will decline. International brands have the competitive advantages on premium product offering while domestic brands are actively upgrading their product line with higher-quality beer and better communication targeting key consumers.

Consumers have become more sophisticated drinkers and value quality over quantity. As the taste of the beer is the key for consumers to differentiate beer quality, brands should communicate the ingredients used, brewing method and special features to help beer drinkers make purchasing decisions.

Covered in this Report
This Report follows the same definition as Mintel’s Beer – China, December 2017 Report. It covers all alcoholic and non-alcoholic beers. Market size is based on retail sales.

When it comes to the retail market, fermented beer, lager, stout brewed from cereal and flavoured with hops and low/no-alcohol beers are included.

For the non-retail market, beer from all catering institutions that serve beer are included. All beer supplied as an ingredient to food manufacturers and other processors to be made into other products is also included.

The market segmentation is based on beer ABV (Alcohol by Volume):

●	Strong: 5.0% and above
●	Standard: 2.6%-4.9%
●	Light/No/Low alcohol: 0%-2.5%

Excluded
Cider is excluded from calculating the market sizes in this Report.

Because the sample is exclusively made up of people living in tier one, two and three cities who have internet access, the results of Mintel’s consumer survey may not reflect the situation in tier four or five cities, nor in less developed areas and regions.