Author: Mintel Group Ltd.
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Sugar and Alternative Sweeteners - US - December 2018
Overview
 
What you need to know
Sales of sugar and alternative sweeteners continue to fall, as consumers continue to limit their usage and are turning to other, less-sweet options, if not foods/drinks that are sufficiently flavored as-is. Sales in the honey segment are one category bright spot. Honey brands are benefiting as well as leveraging a connection to nature. Artificial sweeteners continue to suffer the same plight of other man-made ingredients and foods, the perception of processed.

Definition
This Report builds on the tabletop sweetener analysis presented in Mintel’s Sugar and Sweeteners – US, December 2016, as well as Sugar and Alternative Sweeteners – US, May 2015, and Sugar and Sweeteners – US, September 2014, as well as the 2013 and 2012 iterations of that Report.

For the purposes of this Report, Mintel has used the following definitions for tabletop sweeteners:

●	Sugar (white granulated, brown, and powdered)
●	Table syrup and molasses
●	Sugar substitutes, such as Splenda, Sweet’N Low, Equal, Truvia, etc
●	Honey

The following categories are excluded from this Report:

●	Chocolate and other dessert syrups

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