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Pet Food and Supplies - US - April 2004

INTRODUCTION AND ABBREVIATIONS
Introduction
Other Relevant Reports
Definition
Abbreviations & Terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Growth In The Pet Population
Empty Nesters And Consumer Lifestyles Should Drive Growth
Continued Humanization of Pets
Innovation and Product Development Impacts Market Growth
Inclination Towards Dry Food
Food Market Shared Among Several Manufacturers
Shift Towards Superstores And Mass Merchandisers
The Consumer
Future Prospects For Sales Still Strong
MARKET DRIVERS
Population Of And Spending On Pets
Figure 1: Pet population in the U.S., 2001-2003
Figure 2: Total spending on pets, including food, supplies and healthcare, 1998-2005
Graph 1: Total spending on pets, by category 2003
Continued Humanization of Pets and Impact of Consumer Lifestyles
Growth In High End Supplies
Pets and Health
Demographics
Baby Boomers
Graph 2: Average annual spending on pets, by age, 2002
Married Vs. Single
Figure 3: Projection of population of single people in U.S., by age, 1998-2008
Kids
Figure 4: U.S. population projection, by age, 1998-2008
MARKET SIZE & TRENDS
Figure 5: Total U.S. retail sales of pet food and supplies, at current and constant prices, 1998-2003
Graph 3: Total U.S. retail sales of pet food and supplies, at current and constant prices*, 1998-2003
MARKET SEGMENTATION
Introduction
Figure 6: Sales of pet food and supplies, 2001 and 2003
Pet Food
Overview
Figure 7: Sales of dog and cat food, at current and constant prices, 1998-2003
Pet food subsegments
Figure 8: Sales of dog food, at current and constant prices, 1998-2003
Figure 9: Sales of cat food, at current and constant prices, 1998-2003
Figure 10: Sales of dog and cat food, by subsegment, 2001 and 2003
Figure 11: Sales of non dog/cat food, 1998-2003
Pet Supplies
Overview
Figure 12: Sales of pet supplies, 1998-2003
Pet supplies subsegments
Figure 13: Sales of cat/dog supplies (excludes treats and litter), 1998-2003
Figure 15: Sales of cat/dog litter, 1998-2003
Figure 16: Sales of rawhide chews, 1998-2003
Figure 17: Sales of other pet supplies (non dog/cat, excludes treats and litter), 1998-2003
SUPPLY STRUCTURE
 FOREIGN TRADE
Figure 18: Export of dog and cat food, by destination country (FAS value), 2001 and 2003
Figure 19: Import of pet food (dog and cat food) by country of origin (customs value), 2001 and 2003
 COMPANIES AND BRANDS
Figure 20: Manufacturer sales of pet food (dog/cat) in the U.S., 2001 and 2003
Dog Food
Figure 21: Brand sales of dry dog food in the U.S., 2001 and 2003
Figure 22: Brand sales of canned dog food in the U.S., 2001 and 2003
Figure 23: Brand sales of semi-moist dog food in the U.S., 2001 and 2003
Dog Treats
Figure 24: Brand sales of dog treats in the U.S., 2001 and 2003
Cat Food
Figure 25: Brand sales of dry cat food in the U.S., 2001 and 2003
Figure 26: Brand sales of canned cat food in the U.S., 2001 and 2003
Figure 27: Brand sales of semi-moist cat food in the U.S., 2001 and 2003
Cat Treats
Figure 28: Brand sales of cat treats in the U.S., 2001 and 2003
Pet Supplies
Figure 29: Selected manufacturers’ estimated sales of pet supplies in the U.S., 2001 and 2003
Private Label Sales
Figure 30: Private label sales of pet supplies in the U.S., by product type, 2001 and 2003
Company Profiles—Pet Food
Nestlé Purina Pet Care Company
Iams (Procter & Gamble)
Hill’s Pet Nutrition, Inc. (Colgate-Palmolive)
Masterfoods USA (Mars, Inc.)
Del Monte Foods Company
Doane Pet Care
Nutro Pet Products
Company Profiles—Pet Supplies
The Hartz Mountain Corporation
Central Garden & Pet Company
The Clorox Company
Oil-Dri Corporation of America
Church & Dwight Co., Inc.
ADVERTISING & PROMOTION
RETAIL DISTRIBUTION
Introduction
Figure 31: U.S. retail sales of pet food and supplies, by channel, 2001 and 2003
Graph 4: U.S. retail sales of pet food and supplies, by channel, 2003
Supermarkets
Figure 32: U.S. retail sales of pet food and supplies at supermarkets, 1998-2003
Pet Superstores
Figure 33: U.S. retail sales of pet food and supplies at pet superstores, 1998-2003
PetsMart Inc.
PETCO Animal Supplies, Inc.
Mass Merchandisers
Figure 34: U.S. retail sales of pet food and supplies at mass merchandisers, 1998-2003
Wal-Mart
Farm and Feed Stores
Figure 35: U.S. retail sales of pet food and supplies at farm and feed stores, 1998-2003
Vet/kennel
Figure 36: U.S. retail sales of pet food and supplies at vet/kennel, 1998-2003
Other Channels
Figure 37: U.S. retail sales of pet food and supplies at other channels, 1998-2003
THE CONSUMER
Introduction
Pet Ownership
Figure 38: Dog and cat ownership, February 2004
Figure 39: Dog and cat ownership, by gender, February 2004
Figure 40: Dog and cat ownership, by age, February 2004
Figure 41: Dog and cat ownership, by household income, February 2004
Dog Food and Treats Purchasing—Type and Frequency
Figure 42: Purchase of treats and types of dog food, January-September 2003
Figure 43: Purchase of dog food by pet lifestage, January-September 2003
Figure 44: Frequency of purchase of dog food and treats, January-September 2003
Cat Food, Treats, and Litter Purchasing—Type and Frequency
Figure 45: Purchase of treats, litter, and types of cat food, January-September 2003
Figure 46: Purchase of cat food by lifestage, January-September 2003
Figure 47: Frequency of purchase of cat food, January-September 2003
Purchase of Vitamins, Flea and Tick Care Products, and Heartworm Control
Figure 48: Incidence of purchase of miscellaneous pet care products, January-September 2003
Purchase of Pet Toys, Treats, and Supplies
Figure 49: Pet toy, treat and supply purchase, February 2004
Figure 50: Pet toy, treat and supply purchase, by gender, February 2004
Figure 51: Pet toy, treat and supply purchase, by household income, February 2004
Retail Outlets Where Purchases Have Been Made
Figure 52: Source of pet food or supplies, February 2004
Figure 53: Source of pet food or supplies, by gender, February 2004
Figure 54: Source of pet food or supplies, by household income, February 2004
Figure 55: Source of pet food or supplies, by region, February 2004
Pet Food Purchase Habits
Figure 56: Pet food purchase habits, February 2004
Figure 57: Pet food purchase habits, by gender, February 2004
Figure 58: Pet food purchase habits, by household income, February 2004
Attitude Towards Pet Needs
Figure 59: Attitude towards pet needs, February 2004
Summary
FUTURE & FORECAST
 FUTURE TRENDS
Future Growth Rate Likely To Decline If Dog Population Continues Declining
Figure 60: Average annual spending on dogs and cats, by category, 2002
Innovation, the Important Growth Driving Factor
Opportunities Exist In Lifestage Food Products For Senior Pets
Continued Popularity of Premium and Super-Premium Food
Retailer Saturation
 MARKET FORECAST
Forecast of Pet Food and Supplies Sales
Figure 61: Forecast of U.S. retail sales of pet food and supplies, at current and constant prices, 2003-08
Graph 5: U.S. retail sales of pet food and supplies in 1998-2003, and forecast for 2004-08
Forecast of Dog Food Sales
Figure 62: Forecast of U.S. sales of dog food, at current and constant prices, 2003-08
Forecast of Pet Supplies Sales
Figure 63: Forecast of U.S. sales of pet supplies, at current and constant prices, 2003-08
Forecast of Cat Food Sales
Figure 64: Forecast of U.S. sales of cat food, at current and constant prices, 2003-08
Forecast Factors
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT DEVELOPMENTS
 NEW PRODUCT TRENDS
Figure 65: New product introductions of pet food and pet products, 1998-2003
 NEW PRODUCT BRIEFS
PET PRODUCTS
Petkin: Eye & Tear Stain Swabs
Farnam Pet Products: Joint Health Formula Chewable Tablets
Church & Dwight: Arm & Hammer Easy Flush Cat Litter
Target: Boots & Barkley Bathing Wipes for Dogs
DOG FOOD
Mars Masterfoods USA: Pedigree Weight Maintenance Adult Dog Food
Royal Canin: Canine Health Nutrition Maxi Labrador Retriever 30 Dog Food
Nestlé Purina PetCare: Pro Plan Puppy Large Breed Formula Food
CAT FOOD
Iams: Eukanuba Salmon & Rice Cat Food
Nestlé Purina PetCare: Hairball Remedy Cat Treats
Newman’s Own: Organic Cat Food

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