Car Usage Habits - China - November 2018

OVERVIEW
What you need to know
Covered in this Report
Excluded
EXECUTIVE SUMMARY
The consumer
Compact car most owned type
Figure 1: Type of car owned, July 2018
Figure 2: Owned car types – compacts/family car, by monthly household income, July 2018
More education needed for child safety
Figure 3: Equipped car functions, July 2018
Figure 4: Usage of equipped car functions, July 2018
Declining car usage
Figure 5: Car usage occasions in tier one cities, July 2018 vs December 2014
Appearance matters
Figure 6: Satisfaction level towards car features, July 2018
Charging to meet commuting needs
Figure 7: Frequency of consumers’ charging locations, July 2018
Consumers care about battery lifespan
Figure 8: Attitudes towards pure electric car, July 2018
High penetration of charging station-finding mobile apps and built-in systems
Figure 9: Attitudes towards pure electric car, July 2018
What we think
Why?
ISSUES AND INSIGHTS
New definition of safety
The facts
The implications
Figure 10: Ad of Volvo XC60
Battery car usage habits need to be nurtured
The facts
The implications
Figure 11: Route from Qingpu to Pudong international airport
Figure 12: The EV Experience Centre
Figure 13: Cenex proving ground
More public charging or residential charging spots?
The facts
The implications
Figure 14: Quantities and growth rates of public and private charging
Figure 15: Charging app control ui
THE CONSUMER – WHAT YOU NEED TO KNOW
Compact car dominates the market
Usage of different car functions varies widely
Trend towards driving only within the city
TYPE OF CAR OWNED
Compact car is the most popular car type among car owners
Figure 16: Type of car owned, July 2018
Figure 17: Owned car types – compacts/family car, by monthly household income, July 2018
Figure 18: Owned car types by owned car types, July 2018
Fossil fuel rules today, but future belongs to hybrid and pure electricity
Figure 19: Car energy type, July 2018
Figure 20: Type of cars owned, by car energy type, July 2018
Figure 21: Owned car types – compacts/family car, by car energy type, July 2018
Pure electricity becomes main energy type for microcars
Figure 22: Owned car types – microcar, by car energy type, July 2018
Figure 23: Zhidou D2, Baojun E100 and Chery eQ1
Compact SUVs liked by young parents
Figure 24: Owned car types – compact suv, by age, July 2018
Figure 25: Owned car types – compact suv, by family structure, July 2018
CAR USAGE OCCASIONS
Most mentioned car usage occasions
Figure 26: Car usage occasions, July 2018
Figure 27: NIO ES8 Child-care mode
Declining car usage
Figure 28: Car usage occasions in tier one cities, July 2018 vs December 2014
Functions usage varies depending on usage occasions
Figure 29: Gap against average of car functions, by car usage occasions, July 2018
MOST EQUIPPED AND USED CAR FUNCTIONS
More education for children’s safety
Figure 30: Equipped car functions, July 2018
Figure 31: Usage of equipped car functions, July 2018
Dashboard head-up display
Built-in voice assistants
Built-in GPS
SATISFACTION TOWARDS CAR FEATURES
Appearance matters
Figure 32: Satisfaction towards car features, July 2018
SUV owners show above-average satisfaction
Figure 33: Satisfaction with car features versus average, by car type, July 2018
Microcars and compact cars come up short
Figure 34: Satisfaction with car features versus average, by car type, July 2018
Hybrid cars offer a balance
Figure 35: Satisfaction with car features vs average, by car energy type, July 2018
CHARGING LOCATIONS
Charging to meet commuting needs
Figure 36: Charging locations used, July 2018
Figure 37: Repertoire of charging locations, July 2018
Figure 38: Charging locations, by two types, July 2018
Shanghai is more user-friendly for new energy car owners
Figure 39: Charging locations - parking lot in office buildings, by cities July 2018
Consumers from Shanghai charge at more locations
Figure 40: Repertoire of charging locations, by cities, July 2018
ATTITUDES TOWARDS PURE ELECTRIC CARS
Consumers care about battery lifespan
Figure 41: Attitudes towards pure electric cars, July 2018
AC charging too slow, DC charging might harm the battery
Figure 42: Attitudes towards pure electric cars, July 2018
High usage of mobile apps and built-in systems to find charging stations
Figure 43: Attitudes towards pure electric car, July 2018
High satisfaction level for official charging stations
Figure 44: Attitudes towards pure electric car, by charging stations that car brands officially recommend, versus average July 2018
MEET THE MINTROPOLITANS
MinTs have higher usage of in-car functions
Figure 45: Usage of equipped car functions, July 2018
MinTs charge new energy cars more for work and leisure occasions
Figure 46: Charging locations, July 2018
APPENDIX – METHODOLOGY AND ABBREVIATIONS
Methodology
Abbreviations