Marketing Financial Services to Women - US - November 2018
Overview
 
What you need to know
Women and men think about money differently and, to some extent, have different financial goals and priorities. As women begin to gain financial control, institutions and advisors need to recognize that women don’t think about money the same way as men, and they need to learn to connect with women in a way they understand.

Definition
The purpose of this report is to provide insight into the way women view and handle their personal finances. Their financial priorities and attitudes toward money management are covered as well, often in comparison to men’s. For more information, please see Mintel’s Reports Marketing Financial Services to Women – US, November 2012, Investment Trends – US, February 2017, Millennials and Finance – US, April 2017, Marketing Financial Services – June 2017, and Lifestage Marketing in Financial Services – US, July 2018.