Author: Mintel Group Ltd.
Last saved by: HTTP server

DIY Retailing - Spain - May 2018

OVERVIEW
What you need to know
Areas covered in this Report
EXECUTIVE SUMMARY
The market
Consumer spending
Figure 1: Spain: spending on DIY products, 2012-18
Market drivers
Figure 2: Spain: house prices, 2006-17
Consumer spending plans
Figure 3: Spain: consumers’ planned spending on housing and home, Q4 2014-Q1 2018
Sector size and forecast
Channels of distribution
Figure 4: Spain: estimated channels of distribution for DIY spending, 2017
Companies and brands
Leading players
Market shares
Figure 5: Spain: leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2017
Online
The consumer
Where they shop for DIY
Figure 6: Spain: retailers used for DIY shopping (in the last 12 months, whether in-store or online, March 2018
Factors influencing where they shop for DIY
Figure 7: Spain: factors influencing where they shop for DIY, March 2018
Attitudes to DIY
Figure 8: Spain: attitudes to DIY, March 2018
What we think
ISSUES AND INSIGHTS 
Spain’s DIY market has potential
The facts
The implications
The time is ripe for rationalisation
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Spending on DIY growing
Housing market starting its recovery
Increasing spending plans
DIY sector performing well
DIY specialists dominate
CONSUMER SPENDING
Mintel DIY market size
Figure 9: Spain: DIY products – The Mintel market size (incl. VAT), 2013-18
Figure 10: Germany: Mintel DIY market size: breakdown by product category, 2017
DIY-related spending categories
Figure 11: Spain: consumer spending in detail (incl. VAT), 2012-17
MARKET DRIVERS
Housing market
Figure 12: Spain: house prices, annual rate of growth, 2015 Q2-2017 Q3
Home ownership
Figure 13: Spain: tenure types, owners vs tenants, 2008-16
Figure 14: Spain: home ownership levels by type of household, 2008-16
Consumer confidence
Figure 15: Spain: consumer confidence indicator, 2017-18
Consumer spending plans
Figure 16: Spain: consumers’ planned spending on housing and home, Q4 2014-Q1 2018
SECTOR SIZE AND FORECAST
Figure 17: Spain: specialist DIY retailers, sales (excl. VAT), 2012-17
Figure 18: Spain: specialist DIY retailers, forecast sales (excl. VAT), 2018-22
INFLATION
Figure 19: Spain: consumer prices of DIY-related categories, annual % change, 2013-17
Figure 20: Spain: consumer prices of DIY-related categories, annual % change, Jan 2017-Mar 2018
CHANNELS OF DISTRIBUTION
Figure 21: Spain: estimated channels of distribution for DIY spending, 2017
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Fragmented market
Signs of distress
ADEO in the lead
Online small in Spain
LEADING PLAYERS
ADEO in the lead
Other significant players
Figure 22: Spain: leading specialist DIY retailers, sales, 2013/14-2017/18
Figure 23: Spain: leading specialist DIY retailers, outlets, 2013/14-2017/18
Figure 24: Spain: leading specialist DIY retailers, sales per outlet, 2013/14-2017/18
MARKET SHARES
Trade sales
Still a very fragmented sector
Figure 25: Spain: leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2013/14-2017/18
ONLINE
Online activity
Shopping online
Figure 26: Spain: online purchasing in the last 12 months, 2008-17
Online sales
Leading online players
Figure 27: Spain: retailers used to buy DIY goods in the past 12 months, online, March 2018
Figure 28: Spain: leading players online activities, 2018
THE CONSUMER – WHAT YOU NEED TO KNOW
Leroy Merlin the most used DIY retailer in the past year
Biggest threat to Leroy Merlin comes from non-specialists
Spaniards place most importance on product quality…
…but price is still a major factor too
Increased internet access offers opportunities
Gender imbalance needs addressing
WHERE THEY SHOP FOR DIY
More than eight out of ten Spaniards bought DIY goods in the past year
Specialist, LM leads but challenged by hypermarkets and Amazon
Figure 29: Spain: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2018
Amazon is leading online outlet for DIY goods
Figure 30: Spain: retailers used to buy DIY goods in the past 12 months, by in-store or online, March 2018
Hypermarkets and Amazon customers closest in profile to Leroy Merlin
Figure 31: Spain: profile of DIY buyers by retailer used, March 2018
Renters more likely to buy from hypermarkets than Leroy Merlin
Figure 32: Spain: retailers used to buy DIY goods in the past 12 months, homeowners versus renters, March 2018
FACTORS INFLUENCING WHERE THEY SHOP FOR DIY
Spaniards place most importance on product quality
Figure 33: Spain: factors influencing where they shop for DIY, March 2018
Younger buyers are the most demanding
Figure 34: Spain: factors influencing where they shop for DIY, by age group, March 2018
Important factors by retailer used
Figure 35: Spain: factors influencing where they shop for DIY, by retailers used for DIY shopping in the last 12 months, March 2018
ATTITUDES TO DIY
Increased internet access opens up opportunities
Figure 36: Spain: attitudes to DIY, March 2018
Gender divide?
Figure 37: Spain: attitudes to DIY, by gender, March 2018
Strong interest in value-added services among DIY specialist shoppers
Figure 38: Spain: attitudes to DIY, by retailers used for DIY shopping in the last 12 months, March 2018
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
ADEO
What we think
Leroy Merlin outpacing all competitors
Figure 39: Leroy Merlin France: customer profile, March 2018
Management changes signal change in strategy
Aki and Leroy Merlin to merge in Spain and Portugal
Enki
Company background
Company performance
Figure 40: ADEO: group sales performance, 2013-17
Figure 41: ADEO: outlet data, 2013-17
Retail offering
Leroy Merlin
Other fascia
BAUHAUS
What we think
Germany still at the heart of the business
Online growth set to drive shift in store formats
First compact store to open in Sweden in 2018
What next?
Company background
Company performance
Figure 42: Bauhaus: group sales performance, 2013-17
Figure 43: Bauhaus: outlet data, 2013-17
Retail offering
KINGFISHER GROUP
What we think
Still early days
ONE Kingfisher driven by unifying product ranges
Digital overhaul helps boost e-commerce
Operational efficiencies have their part to play too
Increased urbanisation presents challenges
A new format?
What next?
Company background
Company performance
Figure 44: Kingfisher Group: group financial performance, 2013/14-2017/18
Figure 45: Kingfisher Group: outlet data, 2013/14-2017/18
Retail offering

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.