Leisure Review - UK - December 2017

OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
UK leisure market in good growth
Figure 1: Forecast UK leisure industry* market value, 2012-22
Private gyms thriving in a polarised industry
Figure 2: Value growth rates for leisure industry* sectors, 2016-17
Boundaries are blurring
Increase in ‘doing’
Consumer confidence beginning to stabilise
Companies and brands
Rise in physically immersive events…
…as well as technologically immersive activities
Adults just want to play
‘Premiumisation’ across many sectors
Digital technology helping customers and operators
The consumer
Brits love to dine out
Figure 3: Participation in leisure activities, September 2017
Pub drinking and dining in decline but health-related activities on the rise
Figure 4: Leisure activity participation in the last 12 months, 2016 and 2017
A third using discounts and vouchers more but also doing more
Figure 5: Changes in leisure activity habits compared to last year, September 2017
Majority don’t book in advance
Figure 6: Advance booking of selected leisure activities, September 2017
Figure 7: Time of advance booking of selected leisure activities, September 2017
Most parents plan activities for school holidays
Figure 8: Leisure activity planning behaviour, parents of under-18s, September 2017
Figure 9: Agreement with attitudes towards leisure activity-related statements, October 2017
New physical and immersive activities most appealing
Figure 10: Previous participation and interest in new types of leisure activities, September 2017
Millennials on the hunt for new activities
Figure 11: Attitudes towards new leisure activities, September 2017
What we think
ISSUES AND INSIGHTS
Millennials are a key target market for leisure spend
The facts
The implications
How to tap into the healthy lifestyle trend
The facts
The implications
How to meet the needs of parents
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
UK leisure market in good growth
Live music events continue to grow but nightclubs still in decline
Private gyms thriving in a polarised industry
Tenpin bowling makes a U-turn
Boundaries are blurring
Increase in ‘doing’
Consumer confidence beginning to stabilise
MARKET SIZE AND FORECAST
UK leisure market in good growth
Leisure market forecast to reach £114 billion
Figure 13: Forecast UK leisure industry* market value, 2012-22
Forecast methodology
MARKET SEGMENTATION
Online gaming and betting sees huge growth
Music festivals and concerts growth continues
Figure 14: Value growth rates for leisure industry* sectors, 2012-17
Private gyms thriving in a polarised industry
Tenpin bowling makes a U-turn
Nightclubs yet to make a comeback
Figure 15: Value growth rates for leisure industry* sectors, 2016-17
Figure 16: Value of the UK leisure industry*, by segment, 2017
MARKET DRIVERS
Boundaries are blurring
Increase in ‘doing’
Social media coverage
Exchange rate impact
Staffing costs and shortages
Consumer confidence beginning to stabilise
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Rise in physically immersive events…
…as well as technologically immersive activities
Adults just want to play
‘Premiumisation’ across many sectors
Digital technology helping customers and operators
LAUNCH ACTIVITY AND INNOVATION
Rise in physically immersive events…
Cinema and theatre
Health and Fitness
Escape rooms
…as well as technologically immersive activities
VR Experiences
VR Fitness
Adults just want to play
Trampoline parks and Ball pits
Inflatables
‘Premiumisation’ across many sectors
Tenpin Bowling
Health and Fitness
Music Festivals and Cinema
Digital technology helping customers and operators
Apps
Chatbots
Cashless technology
THE CONSUMER – WHAT YOU NEED TO KNOW
Brits love to dine out
Gambling and exercising most frequently done
Pub drinking and dining in decline
Increase in health-related activities
A third using discounts and vouchers more but also doing more
Majority don’t book in advance
New physical activities currently most popular
4DX cinema and immersive theatre most enticing
LEISURE ACTIVITY PARTICIPATION
Brits love to dine out
Gambling and exercising most frequently done
Figure 17: Participation in leisure activities, September 2017
Most common activities not always most frequently done
Figure 18: Participation in leisure activities, September 2017
Pub drinking and dining in decline
Increase in health-related activities
Figure 19: Leisure activity participation in the last 12 months, 2016 and 2017
A third using discounts and vouchers more...
…but also doing more leisure activities
Figure 20: Changes in leisure activity habits compared to last year, September 2017
PLANNING AND BOOKING OF LEISURE ACTIVITIES
Majority don’t book in advance
Figure 21: Advance booking of leisure activities, September 2017
Figure 22: Advance booking of selected leisure activities, September 2017
Expected variation in advance bookings
Figure 23: Time of advance booking of selected leisure activities, September 2017
Most parents plan activities for school holidays
Figure 24: Leisure activity planning behaviour, parents of under-18s, September 2017
PARTICIPATION AND INTEREST IN NEW LEISURE ACTIVITIES 
Physical activities currently most popular
Figure 25: Participation in new types of leisure activities, September 2017
4DX cinema and immersive theatre most enticing
Figure 26: Previous participation and interest in new types of leisure activities, September 2017
Millennials on the hunt for new activities
Figure 27: Attitudes towards new leisure activities, September 2017
Cost is a barrier to some
Parents are a prime audience for new activities
Figure 28: Attitudes related to affordability and cost of leisure activities, parents versus non-parents, September 2017
Figure 29: Agreement with statement ‘I am actively seeking new leisure activities to try’, parents versus non-parents, September 2017
Figure 30: Agreement with statement ‘I prefer to spend money trying new leisure activities rather than ones I have tried’, parents versus non-parents, September 2017
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
APPENDIX – MARKET SIZE AND FORECAST
Market Forecast
Figure 31: UK leisure industry*, value forecast scenarios, 2017-22
Forecast methodology