Black Consumers and Non-Alcoholic Beverages - US - December 2017
Overview
 
What you need to know
Black consumers are estimated to spend $10.9 billion dollars on non-alcoholic beverages in 2017, a 2.3% increase vs 2016. Carbonated beverages rank first in sales among Black households, even while these consumers switch to healthier as well as naturally sweet beverages to quench their thirst and please their palate. Black consumers like to see a wide breadth of new and innovative beverages where they usually shop, and are willing to try them, if they are familiar with the brand and product flavors. Black consumers are a prime prospect to showcase natural flavors and sweeteners that taste just as good, but are healthier options for them and their families to drink.

Definition
This Report examines Black consumers’ consumption of non-alcoholic beverages as well as their attitudes and behavior within the category. Mintel’s definition of non-alcoholic beverages includes the following drink types:

●	carbonated soft drinks (CSDs)
●	juice and juice drinks (including drink mixes)
●	bottled water
●	tea
●	coffee
●	smoothies
●	sports drinks
●	nutritional drinks
●	energy drinks

Expenditure estimates are based on Information Resources, Inc. InfoScan® Reviews; US Census Bureau, Economic Census; BevNet; United States Department of Agriculture (USDA) Economic Research Service; US Bureau of Labor Statistics; Convenience Store Decisions; Progressive Grocer’s Consumer Expenditure Study; CSP Magazine, “Category Management Handbook”; SPINS/Mintel.

This Report builds on the analysis presented in Mintel’s Black Consumers and Non-Alcoholic Beverages – US, April 2012. Readers may also be interested in Hispanics and Non-Alcoholic Beverages – US, November 2017 and other relevant Reports in Mintel’s Drink library.