Sports Goods Retailing - Spain - March 2004

EXECUTIVE SUMMARY – SPAIN
Per capita spend low
Clothing takes greatest share of sports goods spending
Specialists take almost two-thirds of spending
Sports participation should rise further
Sport specialists sales around €2.4 billion
Sector sales have decelerated
Low provision of specialist shops
Décathlon leads the specialists sector
But El Corte Inglés is still the leading retailer of sports goods
Sports sector prospects good
EXECUTIVE SUMMARY – EUROPE
France is largest market for sports goods
France and Netherlands record highest spend per capita
Market growth slows since 2000
Sports specialists are the dominant retail channel
Competition from other channels varies by country
Sports specialists’ sales have grown fastest in the UK
INTERSPORT and Sport 2000 largest sports groups by turnover
Sports buying groups feature prominently in Continental Europe
Independent retailers have protected their position
Powerful product brands
John David Group fastest growing specialist
Foot Locker moves up the rankings
Department stores feature prominently in Spain…
...and Germany
Promising prospects in general for sports sector
British sector looks less promising
Spain and Italy remain highly fragmented markets
Further consolidation will occur in Southern and Eastern Europe
EUROPEAN SUMMARY AND OUTLOOK
 SUMMARY
Report scope
Countries and companies covered
Sports goods market
Market size and trends
Figure 1: European sports goods market: Market data by country, 2002
Market breakdown by product category
Figure 2: European sports goods market: Share of sales by product category, 2002
Market breakdown by channel
Figure 3: European sports goods market: Sales by retail channel, 2002
Population profiles
Figure 4: European population profiles: Total population by age break, 2002
Sports brands
Publicity and sponsorship
European sports specialists sector
Sector value and trends
Figure 5: European sports specialists: Sector value and performance, by country, 1999-2003
Relative importance
Figure 6: European sports specialists: Sector share of all retail and non-food retail sales, by country, 2002
Relative performance
Figure 7: Sports specialists: Sector’s share of non-food and all retail sales, by country, 1999-2003
Leading specialists
Leading specialists – sales trends
Figure 8: Leading European sports specialists: Ranked by sales, 2002
Leading specialists – outlets and space
Figure 9: Leading European sports specialists: European outlet numbers and space, 2002
Sales densities
Figure 10: Leading European sports specialists: Ranked by European sales densities, 2002
Buying groups
 OUTLOOK
Sector sales forecasts
Figure 11: European mixed goods retailing: Sector sales and forecasts by country, 2003 and 2008
Company prospects
Concentration levels
Figure 12: European sports specialists: Share of sector sales by country, 2002
EUROPEAN CONSUMER TRENDS
Sports goods purchased
Figure 13: Sports goods purchased in the past 12 months in GB, France, Germany and Spain, 2003
Penetration of sports club membership across Europe
Figure 14: Penetration of sports club membership in the past 12 months, in GB, France, Germany and Spain, 2003
Sports participation across Europe
Figure 15: Top 20 sports by regular participation in the past 12 months, in GB, France, Germany and Spain, March 2003
BACKGROUND DATA – SPAIN
Population
Figure 16: Spain: Population trends, 1998-2002
Figure 17: Spain: Population, by age group and sex, 2002
Figure 18: Spain: Households by number of members, 2001
Figure 19: Spain: Population, by region, January 2002
Figure 20: Spain: Population of major cities, January 2002
Economy
Figure 21: Spain: Gross domestic product, 1995-2002
Figure 22: Spain: Consumer prices, 1996-2003
Figure 23: Spain: Consumer expenditure, 1995-2002
Figure 24: Spain: Detailed breakdown of expenditure on consumer goods, 1996-2001
SPORTS GOODS RETAILING IN SPAIN
 SETTING THE SCENE
Sports market growth becomes more pedestrian
Indigenous presence
Foreign invasion
Several sports buying groups
Shopping centre numbers soar
 SPORTS PARTICIPATION
 MARKET VALUE AND TRENDS
Figure 25: Spain: Consumer spending on sports goods, 1999-2003
Figure 26: Spain: Share of spending on sports goods by category, 2003
Clothing
Footwear
Equipment
Figure 27: Spain: Estimated breakdown of sports equipment market, 2003
 CHANNELS OF DISTRIBUTION
Figure 28: Spain: Sports goods market, sales by distribution channel, 2002
Specialists
Department stores
Clothing, footwear and toy specialists
Hypermarkets
Others
 THE SPANISH SPORTS SPECIALISTS SECTOR
Sector value and trends
Figure 29: Spain: Retail sales, 1999-2003
Outlets
Figure 30: Spain: Sports specialists, by number of outlets, 1998-2003
 LEADING SPECIALISTS
Figure 31: Spain: Leading sports specialists, 2002
Market shares
Figure 32: Spain: Leading specialists’ market shares, 2002
 PROSPECTS AND FORECASTS
Figure 33: Spain: Retail sales forecasts, 2003-08
MAJOR COMPANY PROFILES
 DÉCATHLON
Background
Financial data
Figure 34: Décathlon: Sales performance, 1998-2003
Outlets
Figure 35: Décathlon: Outlet data, 1998-2002
Foreign activities
Figure 36: Décathlon: International store numbers, 2001-03
Products
Home shopping
SWOT
 FOOT LOCKER (EUROPE)
Background
Europe
Financial data
Group
Figure 37: Foot Locker Inc: Group financial performance, 1998/99-2002/03
Europe
UK
Figure 38: Foot Locker (UK) Limited: Financial performance, 1998-2002
Outlets
Group
Figure 39: Foot Locker: Group store targets and average sales areas, August 2003
Figure 40: Foot Locker Inc: Outlet data, 1998/99-2002/03
Europe
Figure 41: Foot Locker: European stores and initial store targets, August 2003
UK
Figure 42: Foot Locker UK: Outlet numbers and estimated store data, 1999-2003
Non-European activities
Products
Home shopping
SWOT
 GARANT SCHUH & MODE
Background
Financial data
Outlets
Foreign activities
Products
SWOT
 GIACOMELLI SPORT GROUP
Background
History and stock market listing
Organic and acquisitive growth
Plunges into loss and files for administration
Sergio Tacchini emerges as potential buyer
But administrators finally call for assets to be auctioned off
Financial data
Figure 43: Giacomelli Sport: Financial performance, 1998-2002
Figure 44: Giacomelli Sport: Financial performance by country, 2002
Interim results 2003
2003-05 business plan
Outlets
Figure 45: Giacomelli sport: Outlet data, 2000-02
Foreign activities
Figure 46: Giacomelli Sport: International outlet data by country, 2001 and 2002
Products
Figure 47: Giacomelli Sport: Sales by product type, 2000
E-commerce
Logistics
SWOT
 INTERSPORT INTERNATIONAL CORPORATION
Background
History
Various retail fascias
Comprehensive package
Disadvantages of buying groups
Financial data
Outlets
Figure 48: INTERSPORT: Outlet data, 1998/99-2002/03
Figure 49: INTERSPORT: European outlet data, 2000 and 2002
Products
Services to members
SWOT
 SPORT 2000 INTERNATIONAL
Background
History
Central and national structures
New partners come on board
Other deals
Key objectives
Financial data
Figure 50: Sport 2000 International: Retail sales performance by country, 1999 and 2002
Outlets
Figure 51: Sport 2000 International: Outlet data, 1999 and 2002
Products
Figure 52: Sport 2000 International: Own-label portfolio
Websites and home shopping
SWOT
MINI COMPANY PROFILES
El Corte Inglés
Background
Financial data
Outlets
Products
Figure 53: El Corte Inglés: Sports/activities covered, 2003
E-commerce
Coronel Tapiocca
Background
Outlets
Products
SPAIN CONSUMER TRENDS
Sports goods purchasing patterns
Figure 54: Sports goods purchased in the past 12 months, Spain, 2001 and 2003
Figure 55: Penetration of sportswear shopping, by demographic sub-group, Spain 2003
Figure 56: Penetration of sports equipment shopping, by demographic sub-group, Spain, 2003
Penetration of sports club membership
Figure 57: Top three sports club membership in the past 12 months, Spain, 2003
Figure 58: Penetration of gym, health club, squash, tennis, basketball and other sports club membership in the past 12 months, by demographic sub-group, Spain 2003
Figure 59: Penetration of rugby/football, sailing, athletics, angling, golf and riding club membership in the past 12 months, by demographic sub-group, spain 2003
Sports participation levels
Figure 60: Top 20 sports by regular participation in the past 12 months, Spain, 2003