Author: Mintel Group Ltd.
Last saved by: HTTP server

Fashion Technology & Innovation - UK - August 2017

OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
Rising internet use among older females
Figure 1: Devices used to access the internet in the last three months, June 2013-April 2017
Instagram and Snapchat see highest growth
Figure 2: Social and media networks used, March 2017
Companies and brands
Growing use of artificial intelligence
Experiential retail
The consumer
83% prefer to browse with no staff
Figure 3: Agreement with attitudes towards shopping for fashion, June 2017
Digital screens wanted across all age groups
Figure 4: What consumers would like to see in their ideal store, June 2017
High demand for more precise deliveries
Figure 5: What innovations consumers would be interested in when shopping online, June 2017
Young women desire smartwatches
Figure 6: Ownership of wearable technology June 2017
Health and fitness is seen as main use
Figure 7: Interest in uses of wearable technology, June 2017
What we think
ISSUES AND INSIGHTS
The rise of automation in fashion retail
The facts
The implications
What in-store and online shopping innovations are consumers most interested in?
The facts
The implications
What is driving growth in the wearable technology market?
The facts
The implications
THE MARKET AND COMPANIES – WHAT YOU NEED TO KNOW
Rising internet use among older females
Instagram and Snapchat see highest growth
People only use a few apps regularly
Growing use of artificial intelligence
Experiential retail
Farfetch: Store of the Future case study
MARKET DRIVERS
Smartphone usage on the rise
Figure 8: Devices used to access the internet in the last three months, June 2013-April 2017
Rising internet use among older females
Instagram and Snapchat see highest growth
Figure 9: Social and media networks used, March 2017
People only use a few apps regularly
Figure 10: Repertoire of apps used regularly, July 2016
Decline in young Millennials
Figure 11: Trends in the age structure of the UK population, 2012-22
LAUNCH ACTIVITY AND INNOVATION
Artificial intelligence
Chatbots
Figure 12: Very Assistant, 2016
Amazon introduces Echo Look
Figure 13: Amazon’s Echo Look camera, 2017
Stayhard uses cloud-based software to predict behaviour
Figure 14: Stayhard Instagram shop, 2017
Experiential retail
Wellness and sports
Figure 15: Simulated outdoor running at the Nike Soho store, 2016
Topshop virtual reality slide
Figure 16: Topshop virtual reality slide, oxford Circus, summer 2017
Personalisation
Charlotte Tilbury virtual mirror
Figure 17: Charlotte Tilbury’s Beauty Wonderland, Westfield Shepherd’s Bush, 2016
3D knitting
Figure 18: Ministry of Supply knitwear printing, 2017
Figure 19: Adidas Knit for You pop-up store in Berlin, 2017
Social media
Visual search
Social commerce
Farfetch: Store of the Future case study
Figure 20: Farfetch Store of the Future, 2017
Figure 21: Farfetch Store of the Future, 2017
Figure 22: Farfetch Store of the Future, 2017
THE CONSUMER – WHAT YOU NEED TO KNOW
83% prefer to browse with no staff
Millennials open to self-service tills
Digital screens wanted across all age groups
Millennials keen on image search technology
High demand for more precise deliveries
Young women desire smartwatches
Health and fitness is seen as main use
Importance of stylish wearable tech
ATTITUDES TOWARDS SHOPPING FOR FASHION
83% prefer to browse with no staff
Figure 23: Agreement with attitudes towards shopping for fashion, June 2017
Millennials open to self-service tills
Figure 24: Agreement with statements about paying at manned tills or self-service tills, by age group, June 2017
Online customer service
INTEREST IN IN-STORE SHOPPING INNOVATIONS
Digital screens wanted across all age groups
Figure 25: What consumers would like to see in their ideal store, June 2017
Men more interested in touchscreen mirrors than women
Figure 26: Consumers that would like to see fitting rooms with touchscreen mirrors in-store by age and gender, June 2017
Millennials keen on image search technology
INTEREST IN ONLINE SHOPPING INNOVATIONS
High demand for more precise deliveries
Figure 27: What innovations consumers would be interested in when shopping online, June 2017
Young men drawn to use of VR
Figure 28: Interest in innovations when shopping online, by age group, June 2017
Under-35s want more transparency about how clothes are made
WEARABLE TECHNOLOGY OWNERSHIP
Fitness bands have highest ownership
Figure 29: Ownership of wearable technology, June 2017
While ownership peaks among men, young women desire smartwatches
Figure 30: Ownership of fitness bands and smartwatches, by age group, June 2017
Footwear with wearable tech is most desired item
INTEREST IN WEARABLE TECHNOLOGY 
Health and fitness is seen as main use
Figure 31: Interest in uses of wearable technology, June 2017
Importance of stylish wearable tech
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.