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Teens' and Tweens' Technology Usage - UK - June 2017

OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
Teens’ and tweens’ leisure time heavily influenced by technology
Figure 1: Activities children do after school and on weekends, May 2016
Parental concerns about teens’ and tweens’ technology usage
Having the latest technology is a priority for one in four children
YouTube videos preferred to traditional TV content
Teens and tweens want their own social media networks
Companies and brands
Lego creates a social media network for kids
Facebook launches Lifestage, a social network for under-21s
New Amazon Fire 7 Kids Edition
Lenovo announces kids version of Tab 4
Smart toys and augmented reality games
Snapchat Spectacles and wearable technology for children
The consumer
Mobile devices the most used by teens and tweens
Figure 2: Devices teens and tweens use, March 2017
Smartphones and tablets are the first choice for most activities
Mobile gaming almost as prevalent as console gaming
Figure 3: What teens and tweens use devices for, March 2017
Video streaming, messaging and game apps the most important for teens and tweens
Figure 4: Teens’ and tweens’ mobile app usage, March 2017
Snapchat and Instagram see impressive growth among teens and tweens
Figure 5: Teens and tweens social media usage, March 2017
Nearly nine in 10 children sharing content do so daily or weekly
Figure 6: How often teens and tweens share content on social media, March 2017
Teens and tweens more likely to share content from sources other than friends and family
Figure 7: Origin of content teens and tweens share on social media, March 2017
What we think
ISSUES AND INSIGHTS
Teens, tweens and smartphones
The facts
The implications
Social media personalities are key to reaching teens and tweens
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Teens’ and tweens’ leisure time heavily influenced by technology
Parental concerns about teens’ and tweens’ technology usage
Having the latest technology is a priority for one in four children
Teens prefer YouTube videos to traditional TV content
Teens and tweens want their own social media networks
MARKET DRIVERS
Teens’ and tweens’ leisure time heavily influenced by technology
Figure 8: Activities children do after school and on weekends, May 2016
Parental concerns about teens’ and tweens’ technology usage
Having the latest technology is a priority for one in four children
Teens prefer YouTube videos to traditional TV content
Figure 9: Preference for online videos over TV among teens and tweens, May 2016
Teens and tweens want their own social media networks
Figure 10: Interest in social media networks, May 2016
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Lego creates a social media network for kids
Facebook launches Lifestage, a social network for under-21s
New Amazon Fire 7 Kids Edition
Lenovo announces kids-version of Tab 4
Smart toys and augmented reality games
Snapchat Spectacles and wearable technology for children
LAUNCH ACTIVITY AND INNOVATION
Lego creates a social media network for kids
Facebook launches Lifestage, a social network for under-21s
New Amazon Fire 7 Kids Edition
Lenovo announces kids-version of Tab 4
Smart toys and augmented reality games
Snapchat Spectacles and wearable technology for children
THE CONSUMER – WHAT YOU NEED TO KNOW
Mobile devices the most used by teens and tweens
Parental concerns exert strong influence over how devices are used
Limiting screen time is a priority for many parents
Smartphones and tablets are the first choice for most activities
Mobile gaming almost as prevalent as console gaming
Video streaming, messaging and game apps the most important for teens and tweens
Snapchat and Instagram see impressive growth among teens and tweens
Children are far less likely than adults to share links on social media
Nearly nine in 10 children sharing content do so daily or weekly
Teens and tweens more likely to share content from sources other than friends and family
DEVICES TEENS AND TWEENS USE
Portable console usage fairly even between boys and girls
Mobile devices the most used by teens and tweens
Figure 11: Devices teens and tweens use, March 2017
Children are using a wide range of devices
Figure 12: Repertoire of devices teens and tweens use, March 2017
Parents’ plans to purchase
Figure 13: Parents’ purchase plans, March 2017
PARENTAL CONTROL OF DEVICES
Parental concerns exert strong influence over how devices are used
Limiting screen time is a priority for many parents
Concerns about ‘always online’ teens and tweens
Figure 14: Parental control of devices, March 2017
WHAT TEENS AND TWEENS USE DEVICES FOR
Smartphones and tablets are the first choice for most activities
Mobile gaming almost as prevalent as console gaming
Four in 10 watch live streamed content on smartphones
Figure 15: What teens and tweens use devices for, March 2017
TEENS’ AND TWEENS’ MOBILE APP USAGE
Video streaming, messaging and game apps the most important for teens and tweens
Teens and tweens are half as likely as adults to be using shopping apps
Figure 16: Teens’ and tweens' mobile app usage, March 2017
Children use a narrower range of apps than adults
Figure 17: Repertoire of teens’ and tweens’ mobile app usage, March 2017
TEENS’ AND TWEENS’ SOCIAL MEDIA USAGE
Snapchat and Instagram see impressive growth among teens and tweens
Figure 18: Teens’ and tweens’ social media usage, March 2017
Older children use more networks
Figure 19: Repertoire of social media networks used by teens and tweens, March 2017
Five main networks see high rates of daily sharing
Figure 20: How often teens and tweens share content on social media, by teens’ and tweens’ social media usage, March 2017
CONTENT TEENS AND TWEENS SHARE ON SOCIAL MEDIA
Children are far less likely than adults to share links on social media
Figure 21: Types of content teens and tweens share on social media, March 2017
Nearly nine in 10 children sharing content do so daily or weekly
Figure 22: How often teens and tweens share content on social media, March 2017
Teens and tweens more likely to share content from sources other than friends and family
Figure 23: Origin of content teens and tweens share on social media, March 2017
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology

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