Holidays - Marketing The Travel Business - UK - April 1999

INTRODUCTION DEFINITIONS AND METHODOLOGY
SUMMARY OF KEY REPORT FINDINGS
THE HOLIDAY BUSINESS ENVIRONMENT
Figure 1: Holidays taken by the British, 1994-99
Figure 2: Holidays and selected products in total consumer expenditure, 1994-98
Figure 3: Holidays taken in last few years, 1991-97
Figure 4: Adults taking more than one holiday, 1989 and 1998
Figure 5: Holidays taken and planned, abroad or in the UK, 1997 and 1998
Figure 6: Types of holiday taken, abroad and in the UK, 1997 and 1998
Figure 7: Lifetime holiday experiences of the over 45s
HOLIDAYS - THE DOMESTIC MARKET
Figure 8: Number of domestic holidays and short breaks taken, 1994-99
Figure 9: Expenditure on domestic holidays and short breaks, 1994-99
Figure 10: Trips, nights and average expenditure on domestic holidays, 1994-98
Figure 11: Method of transport used on domestic holidays, 1998
Figure 12: Accommodation used for domestic holidays, 1998
Figure 13: Hotel stays* in the last 12 months by period and length, 1990-98
Figure 14: Geographical destinations of domestic holidays, 1998
Figure 15: Month of travel by British holidaymakers in the UK, by destination, 1998
HOLIDAYS - THE FOREIGN MARKET
Figure 16: Summary of holidays abroad and expenditure, 1994-99
Figure 17: Main method of travel used on last holiday, 1998
Figure 18: Mode of transport on holidays abroad, 1994-99
Figure 19: Mode of transport on independent holidays abroad, 1994-99
Figure 20: Mode of transport on inclusive tours, 1994-99
Figure 21: Holiday visits abroad by organisation of holiday, 1994-99
Figure 22: Inclusive tours abroad taken as annual holiday, 1985-98
Figure 23: Expenditure on holidays abroad by method of organisation, 1994-99
Figure 24: Short haul and long haul holidays abroad, 1994-99
Figure 25: Leading destinations for the British on holiday abroad, 1992 and 1998
Figure 26: Leading destinations by method of holiday organisation, 1992 and 1998
Figure 27: Leading resort destinations for inclusive tours, 1998
Figure 28: Leading destinations for long haul holidays, 1996 and 1998
Figure 29: Short breaks and long holidays in the inclusive tours market, 1994-99
Figure 30: Destinations of short breaks abroad (independent and inclusive tours), 1998 (est)
THE SUPPLY STRUCTURE
Figure 31: Largest UK hotel groups and branded chains, 1998
Figure 32: Major UK tour operator groups, 1998
Figure 33: Leading multiple travel agents by outlets, 1995 and 1998
HOLIDAY MARKETING STRATEGIES
Figure 34: Main media advertising expenditure by the travel industry, 1995-98
Figure 35: Main media advertising expenditure by domestic travel companies, 1995-98
Figure 36: Leading domestic hotels and hotel breaks advertised in the main media, 1997 and 1998
Figure 37: Leading holiday centres, villages and parks advertised in the main media, 1997 and 1998
Figure 38: Domestic tourist board advertising in the main media, 1997 and 1998
Figure 39: Main media advertising expenditure of holidays abroad, 1995-98
Figure 40: Main media advertising expenditure by overseas tour operators, 1994-98
Figure 41: Leading tour operator advertisers in the main media, 1997 and 1998
Figure 42: Leading travel agent advertisers in the main media, 1997 and 1998
THE CONSUMER
QUANTITATIVE CONSUMER RESEARCH
Figure 43: Location and length of holidays taken in the previous 12 months, and likely to be taken in the following 12 months, October 1998
Figure 44: Type and length of holiday taken abroad in previous 12 months, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN categories, October 1998
Figure 45: Type and length of holiday taken in the UK in the previous 12 months, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN categories, October 1998
Figure 46: Profile of holiday location and length of stay, by the number taken in the previous 12 months, October 1998
Figure 47: Profile of holiday location and length of stay, by the number planned for the following 12 months, October 1998
Figure 48: Percentage point difference between the number of holidays taken in the previous 12 months, and likely to be taken in the following 12 months, October 1998
Figure 49: Type of holidays taken in the previous 12 months, and likely to be taken in the following 12 months, October 1998
Figure 50: Most popular types of holiday taken in the previous 12 months, and likely to be taken in the following 12 months, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN categories, October 1998
Figure 51: Planned length/type of holiday abroad, by planned type/destination, October 1998
Figure 52: Planned length/type of holiday in the UK, by planned type/destination, October 1998
Figure 53: Degree of satisfaction with last holiday taken abroad, October 1998
QUALITATIVE CONSUMER RESEARCH
THE FUTURE
FORECAST
Figure 63: Forecast of the domestic and overseas market, 1999-2003